Syneron Candela UltraShape Power Launch, Harley Street
Dr Ariel Haus’s Harley Street Clinic was the venue for the launch of Syneron Candela’s new UltraShape Power device.
Marjolijn Benthem, director of marketing in Europe, Middle East and Africa for Syneron Candela, kicked off proceedings with an overview of the company and the UltraShape Power device. She was followed by managing director of True Grace PR, Charlotte Moreso, who explained the superhero theme behind the launch and revealed new consumer stats detailing public views of powerful people.
Dr Haus, who is the first practitioner in the UK to have the new device, then presented the audience with a more indepth analysis of how the focused ultrasound device aims to destroy fat cells without using heat before giving a live demonstration. Guests were also invited to have their own “cartoon superhero” created by cartoonist Neil Kerber.
