The importance of wearing sunscreen daily

Published 23rd Apr 2024 by PB Admin

Did you know that 90% of skin ageing is caused by the sun,1 but only 11% of people use sunscreen daily?2

Image Skincare is powering the shift to a simpler daily routine with ultra-wearable sun care that goes beyond prevention, preparing skin to face the day – and future – with hydration, repair, and protection in one product.

Skin faces an onslaught of intrinsic and extrinsic stressors every day, including ageing free radicals and ultraviolet rays. UVA rays can penetrate clouds and glass, and their effects cause cumulative damage to all skin types every time skin is exposed to the sun, even when we’re indoors or driving a car. Protecting skin with broad-spectrum UVA/UVB sunscreen is the number-one way to help prevent premature ageing and skin cancer.

In just minutes, high UV index can cause overexposure on unprotected skin, impacting skin’s health and appearance over time and triggering flares of conditions like eczema, acne, and rosacea.3,4,5 Protecting skin with broad-spectrum UVA/UVB sunscreen is the number-one way to help prevent premature ageing and skin cancer.

Daily Prevention is a product that is clinically shown to provide defence beyond sun damage, helping to boost hydration, improve skin’s resilience and protect against the future signs of skin ageing we can’t immediately see.

The proprietary, patent-pending XOSM Technology delivery system is a smart encapsulation technology that enhances the penetration of power-antioxidants ectoin, vitamin C, and astaxanthin-rich micro-algae, providing comprehensive nourishment and a second line of defence against premature skin ageing caused by the sun. With XOSM Technology, sunscreen actives remain on the surface to protect skin while encapsulation technology helps vital antioxidants penetrate deeper. Created with pharma-grade phospholipids, edge activators, biomimetic composition, and medically adapted technology for increased antioxidant efficacy.

Dr Marc Ronert, co-founder of Image Skincare, said: “Daily Prevention is a revolutionary physician-formulated suncare line featuring a full suite of efficacy testing, a patent-pending, proprietary delivery system and an elevated sensorial experience. It is clinically shown to provide defence beyond sun damage, unlike any other professional brand on the market.

“We wanted to create a product line that fits perfectly into clients’ daily lives, not the other way around—a product that can be used daily, away from the preconceived notion that sunscreen products only fulfil one purpose: to protect against sunburn.”

IMAGE Skincare’s Daily Prevention is available now. Visit or contact our Customer Relations Team on 0345 504 0461 or [email protected] for more information on becoming a professional partner. 

This is a sponsored story in association with Image Skincare.


1 Health Effects of UV Radiation,

2 2020 RealSelf Sun Safety Report

3“Shedding Light” on How Ultraviolet Radiation Triggers Rosacea, Journal of Investigative Dermatology, February 2020

4 Sun exposure, a relevant exposome factor in acne patients and how photoprotection can improve outcomes, Journal of Cosmetic Dermatology, June 2023

5 The Role of Photoprotection in Optimizing the Treatment of Atopic Dermatitis, Dermatology and Therapy, April 2021

PB Admin

PB Admin

Published 23rd Apr 2024

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