These are the most popular non-surgical cosmetic procedures on TikTok
Users of TikTok are turning to the video-sharing app to research non-surgical procedures in huge numbers.
The tag “lip filler” is most popular, with over 1.8 billion views worldwide, as of 23 July 2021, found new research from ExpressDentist.
The findings revealed the top ten aesthetic procedure and beauty treatment-related tags viewed on TikTok:
- Lip filler – 1,872,500,000 views
- Microblading – 918,600,000 views
- Brow lamination – 446,000,000 views
- Lip blushing – 118,800,000 views
- Thread lift – 118,600,000 views
- Non-surgical butt enhancements – 64,700,000
- Non-surgical rhinoplasty – 55,600,000
- Teeth whitening – 46,100,000
- Non-surgical face lift – 25,500,000
- Jawline contouring – 15,100,000
TikTok creators use tags like #lipfiller and #lipfillercheck to help users find their videos, with one sound created to show off lip transformations before and after filler having over 253,000 videos. The app also released a Big Lip filter for videos to imitate an over-enhanced and animated suggestion of what it would look like if users had filler.
Thread lifts also ranked highly after the “fox eye” look went viral on the app. Using threads to lift the upper eyelid and brow tail became a trend as users discovered the long-term alternative to using make-up and shaving their eyebrows to achieve a look popularised by models Kendall Jenner and Bella Hadid, and actress Megan Fox.
Semi-permanent make-up treatments such as lip blushing and microblading were also highly searched for.