Transform Hospital Group commits to LGBTQ+ workplace inclusion

Independent cosmetic surgery hospital group Transform has been awarded Pride 365 Certification to recognise its commitment to achieving LGBTQ+ inclusion in the workplace.

Transform’s pledge sees the company set to launch an LGBTQ+ Ambassador Programme across each of its locations. It is also working with transgender charity Sparkle through event sponsorship and other inclusion activities in 2021.

The certification is also about ending “pinkwashing” within organisations, where a company presents itself as “gay-friendly” through tokenistic gestures which lack substance. Instead, Pride 365 asks companies to publicly commit to a set of realistic goals to achieve LGBTQ+ inclusion in the workplace and in wider society, ending corporate appropriation of the LGBTQ+ community for commercial gain.

Jack Mizel, chief executive of Pride 365, said: “Pride 365 and its Certification process is for those companies or organisations who are genuine and authentic in their support of the LGBTQ+ community, and wish to bring an end to ‘pinkwashing’ and the corporate appropriation of the LGBTQ+ community.

“There is a fundamental difference between a company showing up at a Pride event, waving a rainbow flag and believing they have done their bit, and one which provides its staff with true equality of opportunity, and recognises and values the LGBTQ+ community 365 days of the year, not just during Pride season.

“We are thrilled Transform Hospital Group has passed the Certification process and look forward to supporting and helping them achieve their objectives over the coming years.” 

 

Last October, Transform announced plans to expand in Scotland.