Vitage announces rebrand
Vitage Advanced Antioxidant Skincare,has been re-launched with a new eye catching, colour coded, easy to understand skincare system, new retail products and a comprehensive back bar of beauty treatments.
The range has been streamlined into five easy to retail categories that comprise of the award winning, best selling and most loved products with new additions.
The Essentials range includes vital daily cleansing, exfoliating and calming skincare products and introduces Co2 Micro Peel, an instantly brightening and smoothing treatment infused with vitamin c, orange and grapefruit peel oil and sea buckthorn that helps to boostdull, tired skin.
The Age Defence Line is the optimum anti ageing range that provides healing and repairing qualities for the face and body. It introduces Age Defence Peptide Complex and Age Defence Peptide Cream that offer a combination of peptides, hyaluronic acid and beta glucans to address the first signs and more advanced signs of ageing.
Sun Protection Line incorporates the award winning best seller Skin Defence SPF30 and Skin Hydrator SPF15 which combine second skin technology and SPF protection with key antioxidants for hydrating and broad spectrum protection.
The Vitamin C Line with its Tightening Serum and Radiance Mask provides a dual action solution that helps to energise, firm and brighten the skin's complexion almost instantly.
The Hydrating Mask in the Repair Line is a one stop SOS product for all your skin concerns. Its intensive and deeply hydrating properties derived from vitamin A, C, E, panthenol, marine extracts, blackcurrant seed and rosehip oil are designed to regenerate dry, dehydrated, comprised skin and it can also be used as an overnight repair mask.
Amanda Coveney, managing director of Skinbrands said,“Vitage is a simple but effective results driven and affordable range. We have introduced an easy to understand colour coding system so that therapists and clients can choose with ease which products they require: It's a very overcrowded and confusing market so our aim is to simplify the choice but not compromise on the quality. All products are endorsed by skincare experts and we are committed to producing unique, efficacious formulations that remain affordable and simple to use, for all skin types."
Distributed in the UK by Skinbrands, Vitage was initially formulated and introduced to the UK in 1998 by Dr Patrick Bowler, founding member and fellow of the British College of Aesthetic Medicine, becoming one of the first gentle antioxidant ranges produced for the professional market. The range has now expanded to give therapists and consumers affordable at home skincare solutions for every skin type.