Why is good quality skincare education important?

June 1, 2024, marks Skincare Education Day, an awareness day dedicated to raising the importance of proper skincare and to help people better understand their skin. Chemical engineer, skincare educator, and founder of Skin Masterclass, Cigdem Kemal Yilmaz, gives her thoughts about why good quality skincare education is important to professionals and consumers alike.

Yilmaz says “There’s a saying that knowledge itself is power, and in my opinion, this couldn’t be truer than when referring to skincare education. Skincare education has always been important, but after the pandemic, global consumers focused on their skin’s health and quality, rather than simply just looking younger. This shift in mindset has led to a savvier consumer demanding enhanced and accurate ingredient knowledge to help them make informed decisions.

“With a recent consumer survey revealing that 59% of consumers are confused about ingredients and what can or can’t be used together, it is clear that although much progress has been made, there is still more work to be done, and that as an industry we need to all come together in our respective roles to ensure that patient education is clear, concise, and scientifically backed.

“Consumers have the right to know and learn about the ingredients in their skincare products with ease, and without the need for a lengthily deep dive into clinical research papers or having to decode confusing terminology that can be overwhelming (and in some cases misleading). They are looking for a balance between specialist knowledge from professionals, but in terminology that they can easily understand and that will help
them customise their skincare routine for maximum results, to reduce product and financial wastage.

“I passionately believe that good quality and effective science education is fundamental to skincare success for both professionals and clients alike and should be the pillar on which skincare consultations and consumer purchasing should be based
upon. Of course, there’s a wealth of information for consumers to find on the internet and social media, but not all sources are credible and provide accurate information based on scientific fact.

“As skincare professionals, it’s our responsibility to act with integrity and ensure that any information we give to our clients is factually sound, clinically proven, and scientifically based. The Skin Masterclass program was born from this belief.”

Yilmaz believes that professionals have as much to gain from good quality skincare science knowledge as consumers. She continues, “For professionals, finding and investing in an effective training course is paramount. Not all training courses are made
equal and it’s essential to find one that has proper accreditations (such as CPD certification for example), but that also supports you beyond the initial training session. By doing so, there are several benefits to both client and consultant, so it’s worth doing your research.

“With advanced skincare science knowledge, skincare consultants gain skills that allow them to have a greater depth of understanding of the product formula, and to match the product ingredient list to the function, quality, and effectiveness of the product. By mastering this skill, they can correctly identify the best suited skin type and skin need for that product and create a skincare routine that is tailored to suit their client’s skin.

“Additionally, education empowers professionals to take control of the products they are selling in clinic and helps them educate their clients/patients which will develop a sustainable connection through increased trust. Increased trust allows you to really maximise your sales potential, both in terms of repeat custom and product purchasing. This alone will really help you to upscale your business and open your doors to a wider client/patient base.”

Professionals can find out more at www.skinmasterclass.com or on Instagram @skinmasterclass

June 1, 2024, marks Skincare Education Day, an awareness day dedicated to raising the importance of proper skincare and to help people better understand their skin. Chemical engineer, skincare educator, and founder of Skin Masterclass, Cigdem Kemal Yilmaz, gives her thoughts about why good quality skincare education is important to professionals and consumers alike.

Yilmaz says “There’s a saying that knowledge itself is power, and in my opinion, this couldn’t be truer than when referring to skincare education. Skincare education has always been important, but after the pandemic, global consumers focused on their skin’s health and quality, rather than simply just looking younger. This shift in mindset has led to a savvier consumer demanding enhanced and accurate ingredient knowledge to help them make informed decisions.

“With a recent consumer survey revealing that 59% of consumers are confused about ingredients and what can or can’t be used together, it is clear that although much progress has been made, there is still more work to be done, and that as an industry we need to all come together in our respective roles to ensure that patient education is clear, concise, and scientifically backed.

“Consumers have the right to know and learn about the ingredients in their skincare products with ease, and without the need for a lengthily deep dive into clinical research papers or having to decode confusing terminology that can be overwhelming (and in some cases misleading). They are looking for a balance between specialist knowledge from professionals, but in terminology that they can easily understand and that will help
them customise their skincare routine for maximum results, to reduce product and financial wastage.

“I passionately believe that good quality and effective science education is fundamental to skincare success for both professionals and clients alike and should be the pillar on which skincare consultations and consumer purchasing should be based
upon. Of course, there’s a wealth of information for consumers to find on the internet and social media, but not all sources are credible and provide accurate information based on scientific fact.

“As skincare professionals, it’s our responsibility to act with integrity and ensure that any information we give to our clients is factually sound, clinically proven, and scientifically based. The Skin Masterclass program was born from this belief.”

Yilmaz believes that professionals have as much to gain from good quality skincare science knowledge as consumers. She continues, “For professionals, finding and investing in an effective training course is paramount. Not all training courses are made
equal and it’s essential to find one that has proper accreditations (such as CPD certification for example), but that also supports you beyond the initial training session. By doing so, there are several benefits to both client and consultant, so it’s worth doing your research.

“With advanced skincare science knowledge, skincare consultants gain skills that allow them to have a greater depth of understanding of the product formula, and to match the product ingredient list to the function, quality, and effectiveness of the product. By mastering this skill, they can correctly identify the best suited skin type and skin need for that product and create a skincare routine that is tailored to suit their client’s skin.

“Additionally, education empowers professionals to take control of the products they are selling in clinic and helps them educate their clients/patients which will develop a sustainable connection through increased trust. Increased trust allows you to really maximise your sales potential, both in terms of repeat custom and product purchasing. This alone will really help you to upscale your business and open your doors to a wider client/patient base.”

Professionals can find out more at www.skinmasterclass.com or on Instagram @skinmasterclass