World champion swimmer Ryan Lochte is new GentleLase ambassador

Through his career, 14-time World Swimming Champion and 11-time Olympic Medallist, Ryan Lochte would spend hours shaving his body before his most important swim meets.

Typically, competitive swimmers shave to reduce drag in the pool, a drag that translates to added seconds, meaning the difference between placing in a heat and medalling in a competitive meet. But this year, things are different. Ryan has put down the razor to become global brand ambassador for Syneron Candela’s Gentle Laser Hair Removal system. Lochte, will serve as brand ambassador for Syneron Candela’s awardwinning, Gentle Laser Hair Removal systems in a series of international print and digital advertisements

“My approach has definitely changed,” said Lochte when asked what he was doing differently to prepare for his next competition. “I’m eating better, sleeping better and training harder than ever. Since getting Gentle Laser Hair Removal, I can spend the time I used to spend shaving training in the pool. With everything else I have to think about, it’s nice to know shaving is not on that list.”