31% of Brits are interested in having cosmetic surgery in the future

According to latest research from market analyst Mintel, 31% of UK adults would be interested in having a surgical cosmetic procedure in the future. Willingness to undergo a surgical procedure is highest among women, with 37% indicating that they would consider having one, with interest in cosmetic surgery peaking at 52% with women aged 18-34.

As many as a quarter (24%) of all men would consider a surgical cosmetic procedure, with interest rising among men aged 18-34 (39%). Around one in seven (14%) women are interested in liposuction, while 11% would consider a tummy tuck and 8% would consider a face-lift, breast augmentation or eyebrow/eyelid lift. Meanwhile, 7% of men would consider a hair transplant. 43% of Brits are interested in non-surgical cosmetic procedures as well, with teeth whitening (27%), permanent hair removal (12%) and skin treatments (11%) proving the top three non-surgical procedures.

Jack Duckett, senior consumer lifestyles analyst at Mintel, said, “Women’s relatively high level of interest in cosmetic surgery can be strongly tied to their typically higher level of concern about self-image. People’s increasing candour online about their experiences of non-surgical procedures have helped to erode many of the taboos which still surround ‘having work done’, even normalising certain treatments. This has also been boosted by the cult of reality television stars, many of whom are happy to share details of their own cosmetic enhancement experiences. With young women most engaged with these channels, it is perhaps unsurprising that this group is the most likely to show interest in undergoing a procedure.”