Aesthetic technology brand Geneo United has announced the appointment of Erin White as president.
White’s career spans over 20 years of leadership in med-tech and aesthetics, where she has consistently demonstrated her ability to drive growth and innovation.
Her guiding principle is the 'Quality Hat' philosophy—doing things right the first time. To help bring this to life, White is spearheading a strategy for Geneo United, built around three core pillars.
- She is focused on a innovating to deliver solutions that support the industry and elevate the Geneo United experience for providers and consumers
- White’s strategy emphasises delivering value to Geneo United’s customers through enhanced onsite support and improved digital tools.
- She is committed to fostering a culture of collaboration, creativity, and empowerment, starting with Geneo United’s sales team. White wants to ensure that the company’s success is rooted in strong partnerships with its customers and industry stakeholders.
"I am honoured to lead Geneo United into its next chapter," commented White. "With an innovative roadmap, a customer-first mindset, and a commitment to building a high-performance team, we are poised to revolutionise the aesthetics industry together – and have fun doing it.
“I am especially excited to collaborate with the industry veterans across our sales team, including Diane Bottone, Sara Maugh, Christina Quinn, and Stefani Silverman.”
Also commenting on the appointment, Tzipi Ozer-Armon, chief executive of Lumenis said: “We are thrilled to welcome Erin White to the Geneo United team.”
"White’s unparalleled expertise, passion for innovation, and customer-first philosophy align perfectly with Geneo United’s mission to revolutionise the industry, while providing a one-of-a-kind experience to our customers.
“With her leadership, I am confident we will propel Geneo United to new heights, delivering exceptional value to our customers and setting new standards in beauty technology.”
