Brits’ “slapdash approach” to sunscreen putting lives at risk says BAD

Eight out of 10 people are failing to adequately apply sunscreen before going out in the sun, according to a survey carried out by the British Association of Dermatologists to mark Sun Awareness Week.

The poll found that 80% of people don’t apply sunscreen before going out in the sun or shortly afterwards. The survey also found that 70% fail to reapply sunscreen every two hours as recommended. Other potentially bad habits also came to light as 35% of people surveyed would only seek shade if they were hot, rather than to avoid burning.

Johnathon Major of the BAD said, “These results show just how widely sunscreens are not being used properly by the British public, and highlight an important area for sun awareness campaigns to target. While we have succeeded in making people aware of the link between sunburn and skin cancer, we have more work to do in teaching people how to use sunscreen properly. Education is key if we are going improve sun safety habits and prevent the public from putting themselves at risk.”