Why LGBTQIA+ inclusion matters in aesthetic clinics
Patients can regain confidence by feeling more like themselves through treatments that reflect their identity. For LGBTQIA+ patients, that experience is more than skin deep. It’s about feeling safe, respected, and affirmed in your clinic.
Aesthetic treatments, whether it’s injectables, skin rejuvenation, or other medical procedures, are deeply personal. For many LGBTQIA+ individuals, accessing these services is about aligning their outer appearance with their identity. And they’re actively seeking clinics where they don’t have to explain or justify who they are.
According to Vagaro’s Vantage Report, 62% of LGBTQIA+ individuals say their appearance plays a critical role in expressing their gender identity. That means your treatment chair is ultimately where they reclaim confidence.
Today’s patients are driven by value more than ever before. Nearly one in three LGBTQIA+ patients consider staff representation when selecting a clinic. 27% seek out businesses that share their values.
Gen Z and Millennials especially want authentic representation in the places they spend their money. They support businesses that don’t just talk about inclusion but are actively living it.
So, what does real inclusivity look like day-to-day? It starts by taking a good look at your service menu with fresh eyes. Instead of “men’s anti-wrinkle injections” or “women's facial sculpting,” try descriptions like “upper face wrinkle reduction” or “jawline contouring.” These small shifts in language communicate respect and neutrality without assuming gender or identity.
As industry expert, Damilola Adejonwo puts it: “It’s especially important to welcome and have services that celebrate everyone.” In an industry built on transformation, no one should feel the need to explain themselves before being treated with dignity.
These small changes send a big message. They show that your aesthetic clinic recognises all kinds of people. When patients see neutral language on your service menu and forms, they know they won’t have to explain themselves or justify their choices.
Simple steps like these can transform how patients experience your aesthetic clinic. Many businesses are finding ways to communicate their inclusive values. Some display badges or symbols that help LGBTQIA+ patients quickly identify welcoming spaces. Tools like Vagaro’s platform make it easy for clinics to show their commitment while connecting with patients who share these values.
If you’re ready to take a step toward inclusive representation, consider signing up for Vagaro and displaying the LGBTQIA+-friendly badge in your profile and in-clinic. It’s a simple way to show patients you’re committed to creating a welcoming space for everyone.
Real inclusion happens in everyday moments. It’s how you greet patients, book appointments, and create atmosphere from the moment a patient walks in. When you get this right, you’re not just providing aesthetic treatments anymore. You’re helping someone feel confident and accepted.
Inclusive clinics benefit from stronger word-of-mouth, deeper patient loyalty, and glowing reviews. But beyond the business impact, there’s a deeper reward of knowing you’ve created a space where everyone feels safe to be seen and supported exactly as they are.
Aesthetic medicine has always had the power to transform. When paired with genuine inclusivity, it has the potential to change lives.
Ready to make your clinic more inclusive? Explore Vagaro’s tools for aesthetic professionals and learn how to display the LGBTQIA+ Friendly badge on your profile.
