Cutera enters muscle sculpting market with launch of truSculpt® flex

Cutera has announced the commercial launch of truSculpt® flex, its new muscle sculpting platform. truSculpt flex is FDA-cleared for the improvement of abdominal tone, strengthening of the abdominal muscles, and development of a firmer abdomen. It is also cleared for the strengthening, toning, and firming of buttocks and thighs.

The device can treat eight areas simultaneously utilising proprietary Multi-Directional Stimulation (MDS) technology. Treatments can also be personalised to meet patients’ fitness level, shape, and goals. Three treatment modes can be used in the same session to simulate different workouts by replicating intensified twisting, squat, and crunch actions. These include:

• Prep Mode- creates a twisting motion to warm up, stretch the muscles and slowly build a tolerance to muscle contractions
• Tone Mode- contracts the muscles, holds it to the point of exhaustion, and then relaxes it to increase strength and enhance endurance
• Sculpt Mode- fast, deep, sequential contractions of the muscles for building muscle mass.

“We are proud to be the first aesthetics laser company to offer a muscle toning system that treats up to eight areas simultaneously, covering the largest treatment area in the body sculpting industry,” said Jason Richey, COO and Interim CEO of Cutera. “The truSculpt flex technology is further differentiated from other devices through its proprietary Multi-Directional Stimulation (MDS) technology that delivers three distinct treatment modes by replicating intensified crunch, squat and twisting actions. Furthermore, truSculpt flex extends our strong momentum in the $1 billion body sculpting market as the system’s muscle toning technology perfectly complements our truSculpt iD fat reduction technology. truSculpt flex is another significant step forward in shaping the future of aesthetics.”

Dr Michael Somenek, Plastic Surgeon, Washington DC, a leading investigator for the truSculpt flex clinical studies, stated, “Cutera has done it again by partnering with leading physicians in the aesthetics industry to develop leading-edge technology. During the clinical study for truSculpt flex, our practice was very pleased with how the technology performed, and delivered, real, personalized muscle toning results for patients. This technology opens up the possibilities for any aesthetics provider looking to offer best-in-class muscle toning services.”

Research shows the market for fitness, mind and body services was $595B in 2017¹ with an increase of 14.5% in body shaping procedures year over year.² Further, 60 million people are paying members at gyms and health clubs.³

Sources:

1. Global Wellness Institute
2. Medical Insight
3. International Health, Racquet & Sportsclub Association