Dr Esho expands lip range with two new products

Clinically inspired cosmeceutical brand ESHO has announced the expansion of its dedicated lip range with two new products - RENEW and SEAL. They are currently available on QVC and will be launching in ASOS next month. 

The new products are designed to care for lips overnight, “offering pillowy soft, fuller, smoother and supple lips,” and can be paired to create personalised lip routines. 

RENEW is an antioxidant-rich, squalane lip peel with PHA that gently sloughs away dead skin from the surface of the lips while SEAL is a lip mask formulated with ceramides and Pentavitin - a powerful plant-derived ingredient that binds hydration to the skin. Emollient oils then help create an occlusive barrier to seal in moisture. 

The brand says the product helps to visibly reduce vertical lip lines in as little as 7 days.

The new additions expand the line to six products which already include DRENCH, PAUSE, COAT and SCULPT. 

ESHO was created by award-winning doctor, Tijon Esho who is dubbed the “King of Lips” for his celebrity client list and resident doctor title on TV shows including E4’s Body Fixers and ITV’s This Morning.

“I'm so excited about the launch of these two new products - it's a huge moment for ESHO and for the lip market in general,” Dr Esho told Aesthetic Medicine. 

“I saw a gap in the market for such a long time for a lip range which targeted the many layers of the lips and catered for each type of lip. I'm proud to have finally made that available for consumers.”

The ESHO range launched in 2021 and within only a year, the range has won a spate of awards.

In January 2022, products from ESHO sold out in just 24 hours on QVC and had to be restocked six times, making it the shopping channel's fastest-selling lip line.

The new products are available on QVC and will be launching on the ESHO website, FeelUnique and online shopping giant ASOS, later this month.

Dr Esho says the new launch and partnerships are just the start of much bigger things.

“We have so much else in the works which I can't wait to bring to fruition in the near future.”

ESHO plans to launch an entire targeted skin routine for the face and body. Earlier this year, ESHO partnered with Liverpool-based luxury retailer Flannels, to open a new one-of-a-kind tweakment space offering injectable and laser treatments as well as Hydrafacials.