EF Medispa reports rise in microneedling
Botox and Dermal fillers have always been popular and with a 37% YOY increase, there are no signs of injectables slowing down. However, EF MEDISPA has seen a 55% YOY increase in microneedling between 2016 and 2017.The increase comes after popularity in anti-ageing treatments and consumer demand for youthful, plumper and dewy skin.
Microneedling is the perfect treatment for those looking for a youthful glow without going down the route of injectables, it uses tiny needles to gently puncture the skin to help treat a range of skin conditions, including lines and wrinkles, sagging skin, acne scarring, age spots and pigmentation. Microneedling works by stimulating collagen and elastin production so that your skin repairs and rejuvenates itself – so it is clear to see why there has been a rise in popularity for this treatment. As people lead increasingly busy lives, the demand for non-invasive aesthetic procedures with little to no downtime and near-instant and long-lasting results is greater than ever before. This has contributed to the resurgence of treatments such as microneedling and injectables. Another contributing factor may be the rise in social media and celebrity influence. Consumers are exposed to ‘picture-perfect’ celebrities and influencers all the time, which leads to people wanting to look and feel their best.
This doesn’t stop at facial treatments, EF MEDISPA have also seen a 53% YOY increase in cellulite body treatments such as Cellufix by T-Shape. Anti-ageing treatments are not reserved purely for the older generation, we have seen an increase in the millennial age group who are keen to prevent anti-ageing by taking a proactive approach. Preventative antiaging is an intrinsic part of overall health maintenance, just as important as exercising regularly or eating healthily. In addition to an increase in advanced skincare treatments, One Click Retail listed a report stating that “Amazon’s “derma skin care,” or professional skin care, grew 262 percent year-over-year, making it the fastest-growing beauty category with the retailer” (WWD, 2017). This shows the increase in consumer knowledge within the skincare industry. Consumers no longer want to buy the cheapest product off the shelf, instead they want a professional skincare product that is going to target a problem area. This goes hand in hand with the increase in professional and advanced skincare treatments such as microneedling at EF MEDISPA.
