Enhancing business relationships with corporate gifting

Published 22nd Oct 2024 by Michelle Duffield

As the festive season draws near, here are some strategies for thoughtful gift-giving in the aesthetic sector.

During the festive season, corporate gifting takes on a special significance as businesses look to spread holiday cheer and express gratitude to their valued partners and patients. Aesthetic clinics can use this time to strengthen relationships and show appreciation for the support they receive throughout the year.

It is essential to choose gifts that resonate with the receiver while also aligning with the clinic's brand identity. With the UK corporate gift-giving market valued at £78.3 million, it is clear that businesses across various sectors utilise gifting as a means of recognition and appreciation.

Knowing when to send a business gift is crucial for making a lasting impression. Whether celebrating personal achievements or milestones within the workplace, thoughtful gifts can boost morale and create a supportive work environment. It is essential to plan ahead and have gifts prepared well in advance to avoid the seasonal rush and ensure timely delivery.

When determining the budget for corporate gifts, it is advisable to adhere to the average spend of approximately £50 per gift. This amount reflects appreciation without appearing as a form of bribery. Consulting legal and financial advisors before sending out gifts is recommended to ensure compliance with regulations and tax laws.

When selecting gifts for patients, it is important to choose items that are thoughtful and relevant to their interests. Consider sending them a gift box filled with skincare products or a voucher for a treatment at the clinic. Personalised gifts, such as monogrammed beauty tools or custom-made candles, can also leave a lasting impression and make the recipient feel valued.

Consider incorporating themed gifts, such as Christmas-inspired hampers or New Year's Eve beauty kits, to add a festive touch to your presents.

Food and drink items, such as hampers and wine packages, are also a popular gift choices that cater to a wide audience. Handwritten notes add a personal touch and convey genuine appreciation for the recipient. Inviting patients or colleagues to special events or experiences can also enhance business relationships and create meaningful connections.

In addition to choosing the right gift, it is essential to consider the presentation and packaging of the gift. Opt for elegant wrapping and a handwritten card to add a personal touch and show that you have put thought into the gift. Including a branded item, such as a notebook or pen, can also help promote your clinic and leave a lasting reminder of your appreciation.

Aligning corporate gifts with the clinic's values and goals is essential for reinforcing the brand identity and fostering genuine connections with recipients. By focusing on the receiver's preferences and creating personalised gifting experiences, aesthetic clinics can cultivate strong business relationships and show appreciation for clients, partners, and staff. Remember that corporate gifting is not just about the gift itself, but about the thought and effort you put into showing gratitude and strengthening connections with those who support your clinic.

Michelle Duffield

Michelle Duffield

Published 22nd Oct 2024

Michelle is the editorial assistant to Aesthetic Medicine magazine.

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