Online skincare and beauty retailer Face the Future is partnering with leading UK skin cancer charity Skcin as their official charity partner.
Face the Future's ongoing ‘365 Days Of SPF’ campaign aims to raise awareness about the dangers of sun damage, teach how sun protection works, and encourage everyone to make SPF a daily habit.
According to Skcin, ultraviolet (UV) radiation is the direct cause of 90% of all skin cancers and 80% of the visible signs of aging. Additionally, 90% of skin cancer cases are preventable, and 98% of cases are curable if diagnosed and treated early, yet there is increasing data to show that consumers are still unaware of the consequences of UV damage and how to prevent it.
‘365 Days of SPF’ Report
Face The Future is passionate about raising awareness about and sharing education on daily SPF usage. The retailer recently issued its second annual ‘365 Days of SPF’ report that highlighted findings from an independent YouGov survey of 2,081 people, commissioned by Face the Future in January 2025.
The report findings show that:
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Almost half of the UK (45%) do not apply SPF daily/most days.
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70% of the UK feel that VAT should be removed from sun protection products.
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Only 55% of the UK are aware that UVA rays are the leading cause of premature skin ageing, with only 20% strongly agreeing.
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More of the UK prioritise moisturiser (32%) over the use of sunscreen (23%) as the most important step in their skincare routine.
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The number one way to encourage daily use of sun protection is through SPF included in make-up/skincare products.
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Over two thirds of the UK (69%) say their opinion on SPF has become more important than when they were younger.
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The UK learn more about SPF from beauty brands (17%) and retailers (13%) over social media such as TikTok (8%)
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Most of the UK learn about sun protection from family (25%) and friends (20%) over GPs (14%)
"Skcin are delighted to partner with Face The Future. As a charity that has dedicated almost 20 years to raising vital awareness of skin cancer prevention and early detection, we look forward to amplifying a united message of the importance of UV safety, daily sun protection and skin health,” says Marie Tudor, CEO of Skcin.
“Support from influential, high profile companies like Face The Future is extremely valuable to support our work–helping us in our unrivalled mission to combat soaring rates of the UK’s most common cancer through targeted, nationally accessible and sustainable educational intervention.”
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