Interest in double chin procedures is reportedly rising among Gen-Z

As the aesthetics industry continues to report a spike in clients under 30, interest in a wider array of procedures is being reported more specifically within the Gen Z demographic (18-25-year-olds). 

In particular, demand for treatments that look to address the appearance of an untoned or ‘double’ chin is rising, according to the New York-based physician Dr Randa Jaafar. 

In her opinion, it’s due to social media spreading awareness about potential procedures, plus the increased efficacy of non-invasive treatments, such as radiofrequency, which offer subtle enhancements with little downtime.

“I think double chin procedures are soaring because there are various treatment options to choose from compared to years ago in the cosmetic industry. In addition, there are non-invasive, and no downtime treatment options,” reveals Dr Jaafar. 

The demand is likely to enliven discussions around Gen Z’s increasing focus on cosmetic procedures, and whether it could be having a negative effect on self-esteem and encourage younger and younger individuals to seek treatments inappropriately.

In the right hands though, Dr Jaafar isn’t worried: “It is not concerning that Gen Z are interested in body sculpting and fat loss treatments. There are non-invasive and non-painful treatment options for younger ages who want to get rid of stubborn areas of fat. No matter the age, people may struggle to lose fat from stubborn areas even with diet and exercise daily.”

Specifically for the chin area, the aesthetic doctor, who specialises in ultrasound-based procedures, recommends radiofrequency treatments that use energy to kill fat cells in the body. The result is a permanent method for fat removal, which is less invasive than liposuction. 

“I recommend TruSculpt ID for all ages because it reduces over 24% of fat in just one session,” says Dr Jaafar. “The sessions are comfortable, non-painful, and take only 15 minutes. There are minimal to no side effects, and it can be done on multiple body areas at the same time, for people of all ages.”

Such treatments also have the benefit of being relatively pain-free: “Patients may have a warm/hot feeling during the treatment. This can be managed by controlling the temperature of the device, specific to each patient, decreasing the room temperature, and drinking cold water,” Dr Jaafar concludes. 

For that reason, these procedures could offer an effective and minimally non-invasive way to meet the demands of Gen Z individuals for chin-defining treatments, as long as they are over 18 and have had appropriate consultation.