Harpar Grace International appoints global head of sales for Deesse Pro

Harpar Grace International (HGI) has shared the news of its new PRO Global Sales Recruit for the Déesse PRO brand.

Laila Asid joins the business to support the international expansion of HGI owned wellness technology brand, Déesse PRO. Laila joins HGI as global head of sales, with over twenty years of expertise in global sales strategy and operations within the cosmetics industry.

"I’m delighted to join Déesse PRO and the HGI Group at such an exciting time”, she comments. “A cornerstone of my career lies in my ability to cultivate meaningful relationships with key stakeholders – whether they are retailers, clients, or distributors – while providing steadfast leadership and guidance to my sales teams. On the eve of Déesse PRO’s groundbreaking advancements in light therapy and wellness, I couldn’t be more excited to join the HGI family.”

HGI chief executive Alana Chalmers adds, “Laila, a certified medical professional, joins us with a wealth of global sales, strategy, and operational experience of over 20 years and has a track record of spearheading rapid sales expansion and delivering profitable outcomes in over 50 countries. Laila’s market experience with particular reference to cultivating distributor, spa and professional channel relationships and growth aligns with our trajectory and vision for Déesse PRO, our flagship wellness technology brand, in the year ahead”.