Healthxchange helps UK clinics create online skincare storefront

Free online store Clever Patients will be pre-populated with skin health products and can be customised to fit a clinic’s brand. 

“This latest innovation for our customers makes it possible for clinics to set up their own online shop in minutes and sell skincare to their patients 24/7,” said Steve Joyce, marketing and technology director at Healthxchange Group. 

Clinics are given an exclusive personalised URL when they sign up. They can then dress their ‘storefront’ with their clinic logo, colours, clinic images and contact details. For clinics that don’t have the time or technical know-how, Healthxchange also offers a managed set-up/onboarding service. The site provides each clinic with a unique administrative interface where they can monitor orders, manage products, change prices, add blogs and instigate marketing initiatives. Products are delivered direct to the customers, and prescription products can be ordered but need approval from the clinic prior to transaction. Account holders of the free Clever Clinic patient management system, which manages patient records and clinic bookings, can also integrate with Clever Patients. 

Jack Curran, chief executive of Healthxchange said: “Mobile commerce has grown year-on-year by 73% since 2020. More than ever, clinicians must compete effectively in the online space. Clever Patients will empower clinics to interface seamlessly with their clients, 365 days a year, driving sales and transforming the patient experience. Clinics and patients have busy lives and this free system will remove all barriers to our customer’s success.” 

A direct-to-patient supply service was launched by Healthxchange during the pandemic when clinics could order products which were dispensed and dispatched directly to their customers. “75% of clients took advantage of this service,” added Curran. 

“Coming off the back of Covid-19, it was recognised that a mobile web app like Clever Patients could take this one step further and make a major contribution to our client’s profitability and time management. The new system has been beta-tested with a few select clinics since the summer and it’s now ready to be rolled out across the UK. We hope to expand the range of products available through the app sometime in the future.” 

Healthxchange Group customers can visit Clever Patients to set up their free online store.