Geraldine Fusciardi from Zenoti responds to Keir Starmers announcement of the use of AI to boost economic growth.
UK Prime Minister, Keir Starmer, recently announced the government's push for more artificial intelligence (AI) integration to accelerate economic growth. Geraldine Fusciardi, senior vice president for Europe of Zenoti UK, an AI-first software solution provider, explains how AI can contribute to business growth in the aesthetics industry, while still preserving the vital human touch in patient interactions.
Running a successful aesthetics business often involves extensive administrative processes that take staff away from face-to-face client engagement, says Fusciardi. However, integrating AI into the business model can offer many benefits, such as streamlining operations and enhancing customer service, without compromising the personal connection that makes the industry thrive.
“Business owners don’t want to remove the human touch from their settings, and rightly so,” Fusciardi explains. “Our approach to AI ensures that it is used as a valuable tool for business growth while keeping the client experience centred on human engagement.” Here are five key ways AI can benefit aesthetics businesses:
1. Exploring Customer Behaviour
AI is transforming how aesthetics businesses operate by enhancing customer understanding. Reputation is everything in this industry, and a thorough understanding of patient preferences is critical. By leveraging data analytics, AI can help businesses predict patient needs, tailor service offerings, and make personalised treatment recommendations. This results in better customer satisfaction and increased retention.
2. Administrative Automation
AI can free up time for aesthetics professionals by automating administrative tasks. Appointment booking systems, business analytics, and chatbots can streamline these processes, allowing staff to focus on in-clinic activities. Chatbots, in particular, offer 24/7 customer service, reducing wait times and increasing convenience. These systems can handle appointment scheduling, cancellations, and rescheduling, leaving staff with more time to focus on patient care.
3. Forecasting Demand
AI-driven software can help aesthetics business owners forecast customer demand and prepare for peak periods, both seasonal and otherwise. By analysing trends, businesses can identify which services perform best and make informed decisions to grow revenue and improve operational efficiency.
4. Inventory Management
AI can streamline inventory management by predicting when products need to be replenished. This reduces the likelihood of over-ordering or running out of essential products. With automated stock tracking, clinics can ensure they maintain the right inventory levels, improving efficiency and minimising waste.
5. Enhanced Marketing Strategies and Support
AI can refine a clinic's marketing strategies by analysing customer behaviour and preferences. By understanding the best times to send promotions, such as birthday discounts or tailored product recommendations, businesses can increase the effectiveness of their marketing campaigns. AI can also track the success of these campaigns, allowing for continuous improvement.
“AI integration is transforming the beauty and aesthetics industry,” Fusciardi says. “As the UK moves towards a more AI-driven economy, business owners must ensure they are using the right technology to support growth. By investing in AI solutions, businesses can benefit from advanced data analytics while maintaining the creativity, judgement, and empathy that human staff bring to client interactions.”
As the use of AI continues to grow, it’s essential for business owners to adopt solutions that support both operational efficiency and patient-centred care. With the right balance, AI can enhance every aspect of an aesthetics business, from customer service to inventory management, allowing professionals to focus on helping clients look and feel their best.
UK Prime Minister, Keir Starmer, recently announced the government's push for more artificial intelligence (AI) integration to accelerate economic growth. Geraldine Fusciardi, senior vice president for Europe of Zenoti UK, an AI-first software solution provider, explains how AI can contribute to business growth in the aesthetics industry, while still preserving the vital human touch in patient interactions.
Running a successful aesthetics business often involves extensive administrative processes that take staff away from face-to-face client engagement, says Fusciardi. However, integrating AI into the business model can offer many benefits, such as streamlining operations and enhancing customer service, without compromising the personal connection that makes the industry thrive.
“Business owners don’t want to remove the human touch from their settings, and rightly so,” Fusciardi explains. “Our approach to AI ensures that it is used as a valuable tool for business growth while keeping the client experience centred on human engagement.” Here are five key ways AI can benefit aesthetics businesses:
1. Exploring Customer Behaviour
AI is transforming how aesthetics businesses operate by enhancing customer understanding. Reputation is everything in this industry, and a thorough understanding of patient preferences is critical. By leveraging data analytics, AI can help businesses predict patient needs, tailor service offerings, and make personalised treatment recommendations. This results in better customer satisfaction and increased retention.
2. Administrative Automation
AI can free up time for aesthetics professionals by automating administrative tasks. Appointment booking systems, business analytics, and chatbots can streamline these processes, allowing staff to focus on in-clinic activities. Chatbots, in particular, offer 24/7 customer service, reducing wait times and increasing convenience. These systems can handle appointment scheduling, cancellations, and rescheduling, leaving staff with more time to focus on patient care.
3. Forecasting Demand
AI-driven software can help aesthetics business owners forecast customer demand and prepare for peak periods, both seasonal and otherwise. By analysing trends, businesses can identify which services perform best and make informed decisions to grow revenue and improve operational efficiency.
4. Inventory Management
AI can streamline inventory management by predicting when products need to be replenished. This reduces the likelihood of over-ordering or running out of essential products. With automated stock tracking, clinics can ensure they maintain the right inventory levels, improving efficiency and minimising waste.
5. Enhanced Marketing Strategies and Support
AI can refine a clinic's marketing strategies by analysing customer behaviour and preferences. By understanding the best times to send promotions, such as birthday discounts or tailored product recommendations, businesses can increase the effectiveness of their marketing campaigns. AI can also track the success of these campaigns, allowing for continuous improvement.
“AI integration is transforming the beauty and aesthetics industry,” Fusciardi says. “As the UK moves towards a more AI-driven economy, business owners must ensure they are using the right technology to support growth. By investing in AI solutions, businesses can benefit from advanced data analytics while maintaining the creativity, judgement, and empathy that human staff bring to client interactions.”
As the use of AI continues to grow, it’s essential for business owners to adopt solutions that support both operational efficiency and patient-centred care. With the right balance, AI can enhance every aspect of an aesthetics business, from customer service to inventory management, allowing professionals to focus on helping clients look and feel their best.
