How to leverage systems and processes to create optimal time for treatment and revenue growth

Have you ever booked an appointment online? Or paid your bills online? What about booking a holiday? Congratulations, you have successfully used a system or process to make your life easier.

When it comes to systems and processes, they exist all around us and we use them daily, often without giving them a second thought. However, many business owners simply do not take the time to set up a system or process to make it easier for patients and customers to do business with them. 

Sometimes, they have not spent time setting up a ‘background’ system or process to automate the mundane, time-consuming tasks that eat up all their time.

While it takes time to strategise these and set them up, they can save you your most valuable asset (time) down the road.

A system is just a set of basic instructions or tools, along with software to put the process together. For example, you can use an online booking system to let clients automatically book with you, as well as show when you are free or available, which is a huge time saver.

What other examples of systems or processes can you create?

A very powerful system you can set up is Customer Relationship Management (CRM) software, which sends personalised yet automated marketing messages to your clients and potential clients. Instead of contacting people one by one, which takes up too much time, you can reach out to your entire database with the same effort.

This is also very cost-effective even when sending out thousands of emails, and, unless you have a database with tens of thousands of people, your monthly maintenance costs are minimal, compared to radio advertising or other traditional marketing methods.

CRM systems are not designed to replace the human touch completely, especially as CRMs can store details such as a person's name to personalise messages. What it does do is automate the follow-up with your clients, if you get too busy or forget to reach out. 

The best part about CRMs is that they work 24/7, 365 days a year - they never take a day off. They also take a lot of the workload away from follow-up tasks, such as post-appointment touchpoints or asking for client feedback after appointments. 

Now that you understand the type of automation, systems and processes that your business needs, you should be thinking about the different ways you can get your time back.

Would you like to know a little more about how to leverage systems and processes to become more efficient and buy back your time, resulting in more growth with less stress?

To see how this can be done, simply register here for the upcoming webinar ‘Discover how to leverage systems and processes to create optimal time for treatment and revenue growth’ on Wednesday, February 15, 2023, at 7 pm, in partnership with Philip Elder and Seb Brantigan from Exceptional Aesthetics.