Is it time for a career change?
When Joanne Minchin was made redundant from a successful career in the corporate world, she took the life-changing decision to use the opportunity and pursue her passion by retraining and entering the advanced beauty industry. Fast forward five years, a luxury clinic with three treatment rooms and another business in the industry, she has never looked back.
Why 3D Dermaforce?
Minchin has been carrying out HIFU since the beginning of her aesthetics career and knew that radiofrequency (RF) micro-needling complimented the treatment perfectly. When looking at a well-known brand, she decided that the price was far too high and the treatment was too painful. “The Morpheous8 treatment was so painful, I couldn’t go through with it," she said. "There was no way my clients would return for a second treatment, and with such a high price tag, it was not an investment I could justify."
She conducted a thorough search and came up with a few companies offering comparable devices.“Not only was the Dermaforce machine a more reasonable and affordable price, I was sold on the training and support offered by 3D Aesthetics. I can offer a package of three treatments for the same price as one Morpheous8 treatment, which makes it more attractive to my clients."
Minchin has had the treatment herself: “I have honestly never had so many compliments on my skin and that in itself sells the treatment, I am delighted with the results so far."
How would you say 3D compliments your business model?
Minchin also purchased the 3D lipo-ultimatepro with her 3D Dermaforce. The purchase of both machines allowed her to create new treatment packages. Speaking about the flexibility of having a multi-technology platform, she said: “I have always done fat freezing, but with the added technology of cavitation, RF, and shockwave, it has allowed me to create bespoke body packages to target different client concerns, which has now formed a large part of my treatment menu."
Marketing
Minchin was able to create three bespoke body packages using the 3D lipo-ultimate pro-technology, as well as an ‘Ultimo Skin Package’, where clients have both HIFU and RF micro-needling at the same time. Minchin’s packages start from around £800, and in her first week of taking on the devices, she sold two courses at £1,150 each. She’s not been using any marketing tools other than her Facebook and Instagram page and is soon planning to start promoting her new 3D services using Facebook Ads.
Client Feedback
“My clients are loving it so far," Minchin said. "I had three people in for treatments using the 3D lipo-ultimatepro in one day, and all three texted me the next day with amazing feedback, and one saying: “Oh my god, I feel like that worked already, that machine is magic!’’
Return On Investment
Commenting on the challenges caused by the current uncertain economic environment, Minchin said that she was slightly ‘scared’ when she bought the machines. “It is a worrying time right now, and I had trepidation over making such an investment," she said. "However, I took over £12k in course bookings within the first month and, by the end of November, one machine will have paid for itself.
“People will always care about their appearance. If you market your services well, put together packages that work, the finances will take care of themselves."
To find out more about 3D’s Business Stimulation Initiative, where, like Minchin, you can earn thousands while paying nothing for six months, call today on 01788 226512 or click here.
This is a sponsored story in association with 3D Aesthetics.
