jane iredale launches “It only takes a minute” workshops
The International Institute for Anti-Ageing (iiaa) has developed a new tailored training workshop for the beauty industry designed to support its 2016 jane iredale campaign #ItOnlyTakesA Minute, which launched last month. In this fast-paced, hands on, one-day workshop, industry professionals will learn to maximise the result of every skincare treatment by finishing with jane iredale- The Skin Care Makeup. The aim is to enhance the treatment experience by finishing with protective mineral luxury for clients, deliver added value for the business and capitalise on the retail opportunity in an easy and sustainable way.
The iiaa trainer will demonstrate how incorporating the jane iredale "power of three" philosophy into the salon’s business operations can deliver an additional £24,440 in revenue and increase customer loyalty. In this limited edition course, participants will be able to delve deeper into the benefits of protecting their clients’ skin post-treatment using minerals, vitamins and anti-oxidant rich mineral make-up. Therapists will also be introduced to a range of jane iredale products that are most appropriate for application after every treatment. Of particular interest, will be products that work as both an anti-inflammatory and protect the skin with a chemical free SPF and antioxidants.
In just one minute, each participant will learn how to apply the ‘power of three’ for the perfect base after any facial treatments. Additionally, they will also discover how quick and easy it can be to achieve warmth and colour on the eye and cheeks from a single product demonstrating the unique multi-functionality of the Jane iredale range. The one-day course will also share tips and techniques on switching brushes not products to complete different stages of makeup, sales advice on how to introduce clients to the product and finally how to close the sale.
This course will run from May-September 2016 and will be offered at all iiaa training centres.
Danielle Bookatz, jane iredale brand manager said, "With our one-minute makeover campaign, we have a mission to change perceptions at both professional and client level that make-up can be quick, easy to apply as well as really good for your skin. We want every therapist to confidently finish every treatment with jane iredale - The skin care makeup. This will not only enhance the result, increase revenue but also provide clients with the full service they deserve. We are going to ban the days of leaving salons with a makeup-less red face and ensure they look and feel more beautiful instantly."
Workshop price: £75 + VAT
