John Lewis partners with Cavendish Clinic to offer tweakments in store

John Lewis has partnered with The Cavendish Clinic to offer tweakments like botulinum toxin, filler and CoolSculpting in-store.

Proving that injectable treatments or ‘tweakments’ have made it to the mainstream, in June, department store John Lewis announced a new partnership with leading UK aesthetics firm Cavendish Clinic to offer their services to shoppers. 

The partnership is a response to in-depth customer research and feedback from John Lewis, which indicated a high volume of customers were interested in advanced beauty treatments, ranging from laser hair removal to HydraFacial treatments and injectables. 

All of the above is now available for customers to book at participating stores, with doctor-administered botulinum toxin (anti-wrinkle injections) and dermal fillers only available for those over 25 following a “vigorous consultation.” CoolSculpting and Microneedling can also be found on the menu and advanced ‘cosmeceutical’ skincare from SkinCeuticals, HelioCare and Dr Levy is used in clinic.

“We know there’s increasing awareness and demand among consumers for advanced beauty treatments and after careful consideration, we were keen to collaborate with a trusted, medical clinic brand which would deliver this service,” said Jason Wilary-Attew, Head of Beauty at John Lewis. 

The move follows a successful pilot with Cavendish Clinics in five John Lewis stores in 2021.

The Cavendish Clinic, which was founded by top UK clinicians in 2011, said the collaboration has now been extended and will be launching across further stores nationwide throughout the rest of the year. Currently, the Cavendish Clinic is hosted within the Edinburgh, Milton Keynes, Southampton, Peter Jones and Kingston John Lewis stores, with Cambridge newly opened in 2022.

Speaking of the partnership Wilary-Attew explained that the industry had seen an at-home beauty tech boom in the past few years. Indeed, lockdowns caused by the Covid-19 pandemic saw beauty businesses all over the world close for months at a time, meaning clients and consumers had to resort to more DIY treatments.

In 2020, John Lewis launched their first beauty tech department which includes LED light masks and facial cleaning and toning devices.

“Our collaboration with the Cavendish Clinic is an acceleration of these services,” says Wilary-Attew. 

“We are delighted to be partnering with John Lewis on this exciting journey,” said plastic surgeon Dr Matt James, co-founder of The Cavendish Clinic.

“We are fully aligned on our beliefs and values about providing the highest quality treatments in an ethical, medically-led environment and we look forward to helping consumers discover more about advanced skin, beauty and wellbeing treatments and decide what is right for them.” 

In an interview with Women’s Health, Wilary-Attew acknowledged that the move may be seen as a bit of a leap for some but was in line with John Lewis’ mission to make injectables “part of the overall holistic offering.” 

“I think there will be a bit of a murmur about it,” he said, adding that the department store’s competitors were already offering it. “In a way, we’re following them. But we’re doing it in our own way.”

“I think it’s just about making [injectables] much more accessible,” said Dr James.

“The industry has been moving so quickly and it’s relatively unregulated. I think that lack of regulation has impacted upon the ability to deliver the trust that everyone is after.”

John Lewis has been a trusted fixture in the UK since the first store opened its doors on Oxford Street in 1864. Offering treatments done by fully-trained doctors in such a respected shopping institution, James said, could be a “huge step” for the industry when it comes to consumer confidence.