Lynton 'Launch Programme' returns

Geared towards online platforms, the Lynton 'Launch Programme' is designed to equip businesses with the necessary tools and knowledge to conduct gold-standard product launches, so entrepreneurs can maximise their return on investment and ensure a successful entry into the market.

The concept of the Launch Programme first emerged during lockdown, when the laser and IPL manufacturer introduced the Focus Dual device in 2021. With a revamped five-session format, the program is set to kick off on June 5. As an added incentive, Lynton is currently offering free enrolment for a limited time.

The inaugural session, titled 'How to do a Gold Standard product launch,' focuses on the fundamentals of introducing a new device to target audiences. Participants will receive expert guidance on creating customer interest and converting it into demand, effectively generating a robust waiting list of clients even before the Lynton system is delivered.

The Launch Programme, which is open to customers and non-customers alike, has gained significant traction, with clinics that previously participated reporting a surge in social media followers, doubling their reach, fostering connections with micro-influencers, attracting more clients to their virtual events, and amassing substantial waiting lists for their new devices.

Lynton commercial director Hailey Jones expressed her enthusiasm for the program: "At Lynton, we are committed to providing our clients with high-quality, clinically proven aesthetic technology. 

"Our Launch Programme extends this commitment by assisting current and future clients in professionally introducing new devices to their clinics. Through our five virtual sessions, we will provide all the necessary tools and information to ensure a maximum return on investment for your Lynton device."

The 2023 intake for the Launch Programme is now open, and interested parties are encouraged to book their spots promptly by emailing info@lynton.co.uk.