Millennials open to cosmetic procedures
Millennials are more open to the idea of undergoing a cosmetic procedure than the older generation but credentials, price, and accessibility are their top considerations. That’s according to a recent survey on millennials and cosmetic procedures by ZALEA, the US-based online platform for aesthetic procedures.
The survey revealed that close to 40% of millennials have either undergone a cosmetic procedure or are considering one in the next 12 months.
“Millennials represent the future consumers of aesthetic medicine,” said Dr Christopher Zachary, MD, professor and chair of the department of dermatology at the University of California, Irvine, and ZALEA’s editor-in-chief. “Their understanding of new media and their facility for seeking current information will drive them toward new providers of their choice.”
Of those survey respondents that had a procedure before or were considering one in the next year, 75% trusted family/ friends and physicians as a source of information. Nearly 50% of the respondents trusted Google search results and over 50% did not trust social media networks. Celebrity endorsements, however, were trusted the least, with only 10% citing these sources as influencing their decision.
When asked which type of provider millennials would prefer to have perform their procedures, dermatologists (85%) and plastic surgeons (75%) topped the list.
