Out and About: Vida For You skincare launch, London
Vegan skincare brand Vida For You, part of beauty and medical device manufacturer Vida Aesthetics, held a launch event last month at The Terrace in Knightsbridge to introduce its products and concept to beauty and aesthetics trade press, including Aesthetic Medicine’s editorial assistant Lydia Mormen.
Canapés and Champagne were served to the guests, who then had a presentation and product sampling session with brand founder, Eddy Emilio. The skincare range comprises eight products including Replenish Gold Elixir, Re-glow Diamond Elixir and Re-enhance Eye and Lip Contour, all formulated as part of a “skin diet” to feed the skin with high-end ingredients sourced from Italy. Future launches from the brand will include a body care and baby range.
