Priori relaunches with new formulations and packaging

Priori Skincare is relaunching with 15 products following the introduction of its Skin Decoded technology. 

This is a brand new approach to skin treatment, marking the launch with a fresh rebranding, product positioning, packaging and products with the debut of Adaptive Skincare technology that helps address the unique needs of each individual’s skin. 

Priori said its products feature multi-layered ingredient technology and are formulated to read the skin, decoding its need for replenishment, hydration, protection, and recovery. 

“It’s called Adaptive Skincare, since an individual’s skin changes throughout the day, people need products that change with it,” said Regis Haberkorn, president of Priori Skincare.

The relaunch includes five new SKUs containing highly concentrated SOD (Super Oxide Dismutase) a CO Q10, natural to skin antioxidants that provide correction and protection by neautralising free radicals at the mitochondria of our skin cells.