British Skin Foundation and ITN announce new programme ‘The Ages of our Skin’

The British Skin Foundation and ITN Productions Industry News are co-producing The Ages of our Skin, a news-style programme taking an unfiltered look at skin across all age groups.

Anchored by an ITN Productions Industry New presenter from the ITN London Studios, the programme will address the myths and misinformation with clear, science-based advice from industry experts. The programme will explore new developments in the world of dermatology and will highlight BSF’s role in funding research into advancements of treatment and cures. The Ages of our Skin will hear from those living with different skin conditions and will shine a light on what more needs to be done to prevent stigma so that people of all ages can be comfortable in their own skin.

The programme will combine interviews with the industry figures, news-style reports and sponsored editorial profiles from leading organisations and industry innovators in the studio and on location. It will launch at the British Association of Dermatologists's Annual Conference on July 5, 2022, at the SEC, Glasgow. It will be supported by an extensive marketing communications campaign led by BSF and supported by ITN Productions.

Matthew Patey, CEO of British Skin Foundation, said: “Following a successful campaign with ITN Productions Industry News in 2021, the British Skin Foundation are excited to be collaborating again on a brand-new project. The skin is the body’s largest organ, and it’s important to take care of it throughout our entire lives. We’re looking forward to exploring ‘The Ages of our Skin’ alongside our experts in 2022.”

Nina Harrison-Bell, head of ITN Productions Industry News, said: “We’re delighted to be producing a programme in partnership with BSF for a second year that raises awareness of the importance of skin health and skincare throughout our lives and the exciting research and developments leading dermatology into the future.”