Vitamin C tops the poll of 2020’s most googled skincare ingredients

Vitamin C has topped a list of the most searched for skincare ingredients so far in 2020 with squalane, retinol, and niacinamide being named “top climbers”.

Cult Beauty used Google data to discover which ingredients were being sought out online as well as answering the most Googled questions of the year.

Vitamin C has long been a popular anti-ageing ingredient and the data revealed it was keeping its top spot with the most googled question about it being, “What does vitamin C do for your skin?"

There were more than two million combined searches for squalane, retinol, and niacinamide with the most Googled questions being “What does retinol do to your face?", and "What does squalane do?".

Hyaluronic acid was another ingredient consumers searched for, asking "What are the benefits of hyaluronic acid?"

Searches for hydrating ingredient polyglutamic acid were also on the rise with 19,280 searches in 2020 in comparison to 9,280 in 2019.

The ingredients with the biggest year-on-year increase included clay and bakuchiol, a plant-based alternative to retinol.

A report by into the most “Googled” cosmetic surgeries revealed 34,410 monthly unique searches for “rhinoplasty” over the past year, while “boob job” was the second most searched-for procedure, with 28,690 searches per month.