Global study reveals consumer feelings about returning to clinics post lockdown

Cynosure has published an international study which reveals critical insights into current consumer perceptions toward returning to in-clinic aesthetic treatments as COVID-19 restrictions begin to lift. 

The report “The Return of Aesthetic Patients Post COVID-19” indicates a widespread desire – regardless of global location – to return to non-invasive procedures, and cites specific precautions identified by consumers that will help them to feel safer, confident and comfortable visiting practitioners. The report also provides a look at practitioner perspectives, confidence levels and anticipated timeline for return.

The report is based upon a survey conducted on behalf of Cynosure among 3,000 aesthetically inclined consumers across the United States, United Kingdom, Spain, South Korea and Australia to determine the pandemic’s impact on consumer attitudes.

It confirmed strong consumer demand for non-invasive treatments, such as laser hair removal and skin rejuvenation procedures, with 85% of global respondents indicating they plan to return to aesthetic treatments within 12 months of restrictions being lifted, and 63% saying they would be willing to return to practices within three months of restrictions being lifted in their respective countries.

While the measures practices need to take to ensure patients are comfortable returning vary, the use of personal protective equipment (masks and gloves), social distancing diligence and proactive communications from practices regarding hygiene precautions are the leading factors impacting patient willingness to return for treatments. Other key findings include:

- The use of facial masks and gloves by practice staff are the primary measure patients indicate they’d like to see in place at their aesthetic offices.

- 36% of those surveyed noted they would feel more reassured if waiting room patients were also required to wear masks.

- 34% of patients would like to receive proactive communications and reassurances around inoffice disinfection and safety procedures from their practices.

- 35% of respondents would like practices to limit the number of patients in the office at any one time

While consumers remain highly optimistic about their return to treatments, practitioner hope is not far behind. A strong majority of practitioners (76%) anticipate patients returning to treatments within 12 months of restrictions being lifted and 62% are confident their business revenue will return to prepandemic levels.

The American Society of Plastic Surgeons (ASPS), has published a report predicting new industry trends amidst COVID-19 re-openings and revealing what it believes will be the most-sought-after post-pandemic procedures.