Rising interest in sun protection drives Chinese consumers towards cosmetics with integrated SPF.
The increased need for sun protection and climate adaptation is fuelling the demand for sun care products in China. Consumer inclination towards a lighter skin tone in the country is a key factor enabling them to progressively choose sun care solutions, which limit discoloration and sunspots. Additionally, consumers are preferring added functionalities in cosmetics, resulting in growing demand for cosmetic products with benefits such as sunscreen solutions that provide dual functionality at competitive pricing, says GlobalData, a leading data and analytics company.
Naveed Khan, consumer analyst at GlobalData, comments, “this changing consumer landscape underlines the need for innovations in cosmetic product formulations. Aligning with this, the sunification of cosmetics is gaining momentum in the industry, as consumers want effective and long-term sun protection integrated into their cosmetic products, such as make-up, to get the advantage of a multi-functional product. Consumers are also looking for high-quality and clean ingredients in these products, as they perceive them to be gentle on their skin with fewer side effects.”
Elyn Gao, business development director, GlobalData China, adds that “consumers also prefer targeted solutions such as those specialised for sensitive skin, in cosmetics, stressing the potential demand for target-based solutions in multi-functional cosmetics.”
A GlobalData 2024 Q2 consumer survey corroborates this trend, where 58% of Chinese respondents stated that “good value-for-money” in beauty and grooming products for them means either a multi-benefit/multi-functional aspect or high-quality products/ingredients.
Khan continues, “manufacturers are leveraging this trend and introducing make-up solutions with sun protection attributes to attract consumers. For instance, international manufacturers such as Estée Lauder and bareMinerals are marketing make-up foundation products with a sun protection factor (SPF) in the Chinese market to capitalise on the sunification trend.
“Various local manufacturers are also launching cosmetics with dual functions prominently through e-commerce platforms such as Tmall and JD.com, as consumers tend to look for products online to compare and understand the product. However, consumers need to be well informed to choose the right product, application procedure, and application frequencies to match their lifestyles. Therefore, manufacturers must work on educating consumers with the necessary information to better market their products.”
Gao concludes that “consumer preference for SPF in cosmetic products is gaining traction in China and across the world. Moreover, with consumers seeking targeted solutions tailored to their needs in cosmetics, the demand for these solutions will increase in the future.”
The increased need for sun protection and climate adaptation is fuelling the demand for sun care products in China. Consumer inclination towards a lighter skin tone in the country is a key factor enabling them to progressively choose sun care solutions, which limit discoloration and sunspots. Additionally, consumers are preferring added functionalities in cosmetics, resulting in growing demand for cosmetic products with benefits such as sunscreen solutions that provide dual functionality at competitive pricing, says GlobalData, a leading data and analytics company.
Naveed Khan, consumer analyst at GlobalData, comments, “this changing consumer landscape underlines the need for innovations in cosmetic product formulations. Aligning with this, the sunification of cosmetics is gaining momentum in the industry, as consumers want effective and long-term sun protection integrated into their cosmetic products, such as make-up, to get the advantage of a multi-functional product. Consumers are also looking for high-quality and clean ingredients in these products, as they perceive them to be gentle on their skin with fewer side effects.”
Elyn Gao, business development director, GlobalData China, adds that “consumers also prefer targeted solutions such as those specialised for sensitive skin, in cosmetics, stressing the potential demand for target-based solutions in multi-functional cosmetics.”
A GlobalData 2024 Q2 consumer survey corroborates this trend, where 58% of Chinese respondents stated that “good value-for-money” in beauty and grooming products for them means either a multi-benefit/multi-functional aspect or high-quality products/ingredients.
Khan continues, “manufacturers are leveraging this trend and introducing make-up solutions with sun protection attributes to attract consumers. For instance, international manufacturers such as Estée Lauder and bareMinerals are marketing make-up foundation products with a sun protection factor (SPF) in the Chinese market to capitalise on the sunification trend.
“Various local manufacturers are also launching cosmetics with dual functions prominently through e-commerce platforms such as Tmall and JD.com, as consumers tend to look for products online to compare and understand the product. However, consumers need to be well informed to choose the right product, application procedure, and application frequencies to match their lifestyles. Therefore, manufacturers must work on educating consumers with the necessary information to better market their products.”
Gao concludes that “consumer preference for SPF in cosmetic products is gaining traction in China and across the world. Moreover, with consumers seeking targeted solutions tailored to their needs in cosmetics, the demand for these solutions will increase in the future.”
