Top appearance-related searches revealed
“How to lose weight”, “What is the best diet?” and “How long does Botox last?” were among the top appearance-related searches in the UK last month.
Swedish health and beauty retailer New Nordic analysed Google search data in major cities around the UK to see what searches were most common throughout October.
The most popular search query was “What is the best diet?”, with 5,000 searches coming from London and 1,100 from Southampton.
Other weight-related concerns that made the list included “How to lose weight”, with 3,100 searches from Birmingham and 2,100 from Liverpool; “How to get rid of my fat”, with 1,600 in Leeds; and “How can I lose weight quickly”, with 900 searches in Norwich.
In Bournemouth, “How long does Botox last” had 2,300 searches over the month, while 800 searches in Sheffield wondered “How quickly will I see results from Botox” and Newcastle had 700 searches for “How to get rid of wrinkles”.
Hair loss and ageing also emerged as a common concern, with 1,300 searches in Bristol for “How can I avoid hair loss?”; 900 searches in Coventry for “How to prevent hair loss”; and 2,500 in Manchester for “Why am I going bald?”.
In Belfast there were 1,500 searches for “Why is my hair going grey?”, plus 1,000 in Nottingham.
New Nordic also polled 1,002 Brits of all ages and genders on their biggest image concerns and found that 70% have become more self-conscious since the first lockdown of the year.
Of those polled, two-fifths are worrying about their body more and one in ten feel too self-conscious to leave their home.
65% said they were too embarrassed to speak to a healthcare professional about a more medical concern, leading them to turn to the internet.
Covid-19 and lockdown has also increased skincare sales.