A recent study by Aventus Clinic has identified the top ten UK cities where residents are most concerned about hair loss, with Newcastle upon Tyne taking the top spot.
The research analysed search volume data for key hair loss-related terms, revealing which areas have the highest relative interest in hair restoration solutions.
Newcastle upon Tyne ranks first, with nearly 11% of its population searching for hair loss solutions.
The city recorded 30,900 searches related to hair loss, with a notable interest in hair transplants, which accounted for 10,800 queries.
Top 10 UK cities concerned about hair loss
The study analysed 30 major UK cities, comparing their populations against search volumes for terms like “hair loss”, “hair loss treatment”, “hair transplant” and “hair loss cures”.
The top 10 cities with the highest proportion of searches include:
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Newcastle upon Tyne – 10.96%
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Bolton – 10.92%
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Wolverhampton – 10.63%
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Bournemouth – 10.47%
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Plymouth – 9.95%
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Aberdeen – 9.32%
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Luton – 8.79%
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Manchester – 8.73%
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Reading – 8.42%
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Leeds – 7.87%
While Newcastle leads in overall search percentage, Manchester records the highest number of searches across all hair loss-related categories.
The city saw 17,800 hair transplant searches, over three times the average of most other cities in the top 10.
Additionally, Manchester had the highest total search volume for hair loss (12,500), treatments (10,900) and cures (7,200).
Four of the top 10 cities – Newcastle, Bolton, Manchester and Leeds – are in the North, indicating a regional trend of heightened interest in hair restoration.
This suggests that either hair loss rates or awareness of treatment options are higher in these areas compared to the South.
Dr Suhail Alam, hair transplant surgeon at Aventus Clinic, commented on the findings: “The rising interest in permanent hair restoration solutions signals an important cultural shift. People are moving beyond acceptance of hair loss toward proactive treatment seeking.
"What's fascinating is how search patterns reveal different regional approaches. While some areas focus heavily on permanent solutions, others show more interest in exploring the full range of available treatments. This suggests varying levels of treatment awareness and accessibility across regions.”