Valentines Day marketing tips for aesthetic clinics

As with any key retail day in your marketing calendar, Valentine’s Day provides an opportunity grow your customer base and cultivate repeat business.

Automated marketing

Automated marketing tools, like emails, SMS messages, and social media ads, are a game-changer for clinic owners on key dates like Valentine’s, allowing you to stay connected with your patients without having to spend too much time or effort on communication.

Plan your marketing strategy in advance to make the most out of it, curating Valentine focused messages that let your clients know that slots are filling fast and that they should book soon.

Gift vouchers

Gift vouchers are an extremely popular present for Valentines. Of course, with aesthetic procedures, there is a different duty of care than a gift card for a facial. It may be best to only offer this opportunity on your low-grade facials or maybe a consultation.

Offering this opportunity online could save the buyer the hassle of having to visit the clinic and pick vouchers up in person, but also allows you to generate revenue without any effort.

Don’t forget to then advertise your gift cards using SMS and email marketing to cultivate that returning business.

Online store

Opening an online store has several advantages, especially during key retail gifting times like Valentine’s. It allows clinic owners to reach an audience beyond their current patients while also saving time and physical space in the salon.

To supercharge your retail sales this year, why not open a system-linked online store to start selling your products online immediately without any manual product uploads or hassle. With more time available for you to focus on marketing, you can start advertising your products as the perfect Valentine gift ideas, boosting your online presence and your revenue while doing so.