Web Marketing Clinic YouTube project reaches over 100,000 subscribers

 Dr Somji Skin, the popular YouTube channel dedicated to skincare and aesthetic treatments, has achieved a significant milestone by surpassing 100,000 subscribers, gaining the first trophy from YouTube. This accomplishment comes after 18 months of film content generation by Web Marketing Clinic, the aesthetics industry-leading marketing agency, and Dr Medispa clinics, aimed at producing engaging and informative content.

Since its inception in 2016, the Dr Somji Skin YouTube channel has undergone a remarkable transformation. Web Marketing Clinic, renowned in the aesthetics industry, took on the challenge of revitalising the channel by focusing on long-form content. Working closely with Dr Medispa's internal marketing coordinators and The Content Clinic, the production company behind Web Marketing Clinic, the channel has experienced continuous growth and shows no signs of slowing down.

Alex Bugg, a content marketing specialist and video producer, has been an integral part of the Web Marketing Clinic team since 2017 and has been instrumental in the success of Dr Somji Skin. Expressing her delight, Bugg said: "I am thrilled for Dr Somji and for the team. A big thank you goes out to Luke Collins, my collaborator at The Content Clinic, and to our team, for their hard work and dedication over the last 18 months. 

"Our brief was to revive the channel and produce great content that entertains as well as educates the public, and create a video marketing strategy to do this. We sit down with Munir twice a month in clinic to film content in bulk, as the life of an aesthetic doctor is a busy one. He is an absolute natural in front of our cameras and has made this process a breeze. We are looking forward to hitting the next milestone."

The success of the channel was also attributed to the strategic use of YouTube Shorts, which played a significant role in its growth.

The strategic filming partnership between The Content Clinic and Web Marketing Clinic has been a cornerstone of Dr Somji Skin's digital growth and continues to thrive, ensuring the channel's continued success.

Dr Munir Somji, the founder of Dr Medispa, shares "I had identified YouTube as a goal, and delighted to reach this milestone with the expertise of The Content Clinic and Web Marketing Clinic filming team.”

The channel has also provided sponsored collaborative content with brands including Cetaphil.

This significant milestone marks not only the success of Dr Somji Skin, but also the channel's dedication to providing valuable content on skincare and aesthetic treatments has resonated with its growing subscriber base, and the team looks forward to achieving even greater milestones for clients in the future.

For enquiries, please email alex@webmarketingclinic.co.uk.