Campaign launches to reduce stigma surrounding aesthetics

Founder of Amica Aesthetics, Claire Raby, is making it her mission to change public perception of the aesthetics industry. Having worked on an eclectic clientele of all ages, skin types, textures, and complexions, for almost a decade, she has set out to prove that beauty is a feeling and not a look.

'Beauty is more than meets the eye' is a message that she has been pushing to her students at Amica Aesthetics Academy since its opening in 2021 and one she is now hoping to prove to those with negativity towards the sector.

The social and digital campaign will spotlight patients, students, and staff via video and photo interview spotlights and trasnformations. Raiby wants to show that aesthetics looks different for everyone, and can provide a valuable confidence boost beyond the physical impact.

Claire Raby said, “Beauty is more than meets the eye. There are a lot of misconceptions that surround the aesthetics industry which often lead to negativity. But what we do here at Amica makes nothing but a positive impact on our clients. We’re not here to tell people that beauty is a certain look or aesthetic because no two people arrive here looking the same, so we certainly don’t want them to leave our clinic looking the same either!”

She continued, "Beauty is a feeling. I can prove that time and time again as I watch clients, who are all beautiful in their own unique ways, fill up with confidence at our clinic. Beauty is taking care of and loving yourself. We’re grateful to play just a small part in that for our clients."

The academy's in-depth training programme has trained over 300 students, seing they complete their training in small class sizes to ensure attention to detail is maintained and that each student gains the essential, and vast, amount of knowledge necessary to embark upon a career in the aesthetics industry.

Claire said, “My mission with the academy has always been to train students that truly care about their clients. To do so, we talk with our students about the importance of instilling confidence in clients and not administering treatments without consideration for the clients wellbeing first. We want to work towards a better, more regulated future for the aesthetics industry and we train students with the same vision.”