Study shows 133% increase in body treatments in 2023

BeautyHealth, owners of Hydrafacial, has revealed its inaugural Skintutition Report.

A compilation of insights, trends and predictions based on clinical studies, data and performance from the company’s brands and network of professional skin health providers, the report reflects on the trends that shaped 2023 and those that will emerge in 2024.

The report predicts that patients will be seeking efficacy through the medicalisation of beauty, with treatments backed by clinical studies seeing a rise in interest. This will also spread to how they are influenced, with patients turning to doctors and aestheticians to help shape their routines.

In terms of ingredients, the Skintuition report predicts that tried-and-tested peptides will be a hero ingredient for 2024, with under-34-year-olds trying vitamin C as well. Personalisation is also predicted to be a key need for patients.

When it comes to patients’ habits, the group has seen an increase in demand across the board for body treatments, up 133%. Patients are now looking neck-down when it comes to skin health, opting for top-to-toe treatments, with the under-25s focusing on the back and ‘booty’. Hydrafacial’s body treatments alone are surging, with a 52% increase in demand year on year.

“We are thrilled to unveil our first-ever Skintuition Report and share insights culled from our connected platform and global community of skin health providers. This year’s data reveals an appetite for retro ingredients with novel delivery methods and a growing interest in body—especially booty—skincare treatments,” says Beauty Health chief marketing and communications officer, Amy Juaristi, “What’s more, consumers continue to show they are committed to investing to achieve flawless skin, often combining Hydrafacial with other aesthetic treatments—a trend we see as the ultimate quiet luxury power play.”