A new survey reveals that over half (51%) of Brits believe their personal care routines have a huge impact on their health.
Personal care routines are becoming increasingly recognised as essential to well-being and preventative health.
The findings from the Kenvue UK survey show a strong national belief in the power of daily self-care to support long-term health, an insight that aligns closely with the NHS 10-Year Plan, which recognises that “people are the authority in managing their own health conditions.”
With its focus on prevention and empowering individuals to take charge of their own health, the plan reinforces that self-care is not just about appearance, but about proactive, everyday health and wellbeing.
Kenvue’s ‘A New View of Care’ Report found:
Over half of Brits (51%) believe their personal care routines have a huge impact on their health, which is nearly double the rate in Germany (27%) and significantly more than in France (36%). Among those in the UK aged 60–69, this belief is even stronger, with 67% maintaining routines specifically to stay healthy.
42% of Brits want to improve or maintain their overall health, take control of their health and wellbeing (37%), and feel more confident or improve their self-image (36%). UK consumers also use their routines to actively manage current health concerns, including tiredness and low energy (64%), scalp issues (63%), and sleep problems (62%).
79% of UK consumers say they take care of their health to improve or maintain their appearance, compared to 66% in Germany and 72% in France.
The report also found:
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37% want their routines to support men’s health.
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31% would like to maintain mental sharpness as they age.
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26% want their routine to boost their immune system.
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48% want to help prevent cardiovascular diseases.
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37% want to prevent high blood pressure or cholesterol.
Brits’ routines display a commitment to future wellbeing:
An overwhelming majority of Brits see their personal care routines as long-term investments, not just short-term fixes. One-third say they started their personal care routine to prevent future health issues.
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88% say brushing teeth isn't just for a bright smile, it's also for a healthy oral microbiome.
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80% believe that using mouthwash isn't just about preventing bad breath; it also helps prevent or address plaque and gingivitis.
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79% view using skin care products as more than just achieving a radiant glow, but also an investment in preventing future signs of ageing.
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78% agree that wearing sunscreen helps prevent burns today and reduces the risk of skin cancer
"As the Government’s 10 Year Plan makes clear, it’s more important than ever for people to take greater responsibility for their own health. Our findings show that many in the UK are already doing just that - embracing everyday self-care as a way to stay well in the long run. From Baby Boomers to Gen Z, there’s growing recognition that small daily habits really do add up," said Bas Vorsteveld, area managing director Northern Europe at Kevenue.
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