How to find hidden profit in your business

As a clinic owner or aesthetic practitioner, it takes a lot of effort to grow your revenue and to see what is really working.

What actions are you taking that are getting new clients in the door? Or bringing back the repeat ones? Are there any adverts or promotions you've put out there that have worked well? Which ones didn’t?

Most clinic owners or aesthetic practitioners don't track their efforts to see what is working and what isn't. It’s so valuable to know what’s giving you the best results. What if you’re wasting precious time on something that’s not working because you haven’t checked to see if it’s delivering the desired results? That’s money just left on the table.

But how can it be done? Surely it takes months or years to get these types of tracking systems set up… Actually, it’s a lot more straightforward than you’d think.

Although it takes a little initial time to set up, the time saved by focusing on the correct actions far outweighs what’s lost. Knowing how to effectively track your results and key performance indicators is key to figuring out where to focus your efforts.

Once you’ve organised the tracking systems, you can leverage systems and processes to save your biggest asset (time). Automating your sales and appointment follow-up, to buy back that initial time you spent on tracking.

There are also ways to measure your client’s lifetime journey to spot revenue-generating opportunities, that you may not have seen before!

To discover how to do all this and more, simply register here for the upcoming webinar ‘How to Find the 'Hidden Profit' in Your Clinic and Scale It to Grow Your Success!’ on March 14, 2023, at 7 pm, in partnership with Seb Brantigan and Philip Elder from Exceptional Aesthetics.