Landmark VAT ruling could reshape how aesthetic treatments are classified

Landmark VAT ruling could reshape how aesthetic treatments are classified

Updated on 28th Oct 2025

A landmark Upper Tribunal ruling is expected to have major implications for how VAT is applied to aesthetic and cosmetic treatments performed by medically registered practitioners in the UK.

The case involved Illuminate Skin Clinics, founded by Dr Sophie Shotter, which had appealed against an earlier decision by HMRC concerning whether certain non-surgical aesthetic procedures could be treated as VAT-exempt medical care.

While the Upper Tribunal did not make a final ruling in Illuminate’s favour, it overturned the original First-tier Tribunal (FTT) decision and has sent the case back for reconsideration.

In doing so, it issued detailed guidance expected to shape how future VAT assessments for aesthetic and cosmetic medical treatments are determined.

At the heart of the judgment is the question of a treatment’s principal purpose: whether it is primarily therapeutic or cosmetic in nature.

Treatments that address a diagnosed medical or psychological condition may qualify as medical care and therefore be exempt from VAT, whereas those performed purely for aesthetic enhancement will not.

The Tribunal highlighted the need for a clear, evidence-based diagnosis to establish therapeutic purpose, noting that where psychological benefit is claimed, practitioners must be able to demonstrate credible clinical evidence of diagnosis and need.

It also confirmed that VAT exemption only applies when a treatment is carried out by a medically registered professional acting within the scope of their registration, and that a thorough, documented diagnostic process is essential.

The Upper Tribunal further stressed that VAT decisions must be based on a multi-factorial analysis, considering all relevant clinical, procedural and contextual factors rather than a single test.

In its written conclusion, the Tribunal stated that “the supply must be made by a registered person and must have a therapeutic purpose,” adding that where a treatment serves both cosmetic and therapeutic aims, identifying the principal purpose is key.

The decision also reaffirmed the continuing influence of European Court judgments in defining VAT exemptions for medical services, despite the UK’s exit from the EU.

The case has now been remitted to the original FTT for reconsideration in light of these findings.

The Joint Council for Cosmetic Practitioners (JCCP) said in a statement that it will monitor the next stage closely, noting that the outcome could set an important precedent for VAT treatment across the aesthetics and cosmetic medicine industries.

The full judgment can be viewed here

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Eve Oxberry

Eve Oxberry

Published 28th Oct 2025

Eve Oxberry is head of editorial for Professional Beauty and Aesthetic Medicine magazines and editor of Professional Beauty. She oversees the company's print, web and social media content and writes reviews, news, features and more. Eve has been a business journalist for over 20 years and has specialised in the beauty, spa and aesthetics sector for the majority of those. She also organises conference and live stage programmes for the Professional Beauty shows and regularly hosts live panel discussions, webinars and interviews, as well as hosting The Pro Beauty Pod podcast. Eve has also authored a book on makeup techniques and appeared on TV, radio and in print as an expert on the professional beauty and spa market.

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