Treatwell appoints Coline Herné as chief marketing officer

Treatwell has appointed Coline Herné as chief marketing officer (CMO), bringing 16 years’ experience across professional beauty, technology and high-growth marketplaces.

Herné joins Treatwell from payments platform Satispay, where she served as CMO and helped grow the business from two million to six million users and increase revenues tenfold. She has also held marketing roles at Uber and spent seven years at L’Oréal Professional, working directly with salons and hairdressers.

In her new role, Herné will lead Treatwell’s marketing strategy as the beauty booking and salon software platform looks to accelerate its growth across Europe.

“Joining Treatwell brings my journey full circle,” said Herné. “I grew up professionally on the salon floor at L’Oréal – visiting hairdressers, attending technical sessions, and witnessing firsthand the incredible craft, passion, and artistry of beauty professionals.”