Aesthetic Response undergoes rebrand

The company, which supports clinics through call handling, lead response, diary bookings and building patient relationships, underwent the rebrand to reinforce that the human touch is more important now than ever.

With over 30 years of industry experience underpinning its support to medical aesthetic professionals, the Aesthetic Response (AR) team has further expanded in more recent years to meet changing industry demands in the post-covid landscape.

With a tagline of “keeping you in the conversation”, the refreshed brand identity features a stylised speech bubble logo, symbolic of AR’s core philosophy – top-quality communication and the highest levels of customer service – and a new-look website.

With more and more avenues for patients to make enquiries, including social media apps, What’s App and online bookings, the company is embracing change and responding to and managing higher levels of requirement from clinics looking for support with their online and social media responses.

“We have seen a lot of change in clinic life these last 18 months”, says Client Services Director Jo Fisher. “We wanted to have a complete refresh because we are unrecognisable to where we started in terms of how we have embraced all of this change that the industry has seen, particularly around increased treatment portfolios, specialities such as women’s wellness clinics and communication and the types of channels patients are engaging with.”

In addition, AR continues to believe that the power and importance of the phone should not be forgotten or underestimated, with its knowledgeable and professional frontline staff offering the human touch to patients who choose to call rather than message or email.

“We talk to people. We listen, and we understand”, adds Fisher. “We know that valued clients want to talk with credible, knowledgeable staff that can enhance their experience with a clinic/practice.”

“We have spent the last 11 years, since we answered our first aesthetic call, continually developing a tried and tested team here at AR and have become totally embedded in the industry. Our knowledge, expertise and experience have evolved as the industry itself has evolved. The phone is absolutely still at the heart of what we do. We remain focused on providing that human touch that will continue to enhance clinics’ offering and keep them in the conversation with their clients, helping them to build lasting, meaningful relationships.”