First ESHO ‘tweakments’ space opens at FLANNELS
Coinciding with the opening of FLANNELS brand new store in Liverpool, ESHO has partnered with the UK luxury retailer to open their new one-of-a-kind tweakment space.
The space is a social media ready clinic with a 4K live streaming screen that transmits to the shop floor, a bespoke Hydrafacial suite and an Alma laser suite with advanced lasers and energy-based machines. Customers who have had non-injectable treatments can then indulge in the champagne recovery room.
Founded by Dr Tijion Esho, customers will also be able to buy ESHO products in store at FLANNELS as well as online on the FLANNELS website. Two new ESHO products are also in the works, due to be launched in the coming months.
When ESHO launched in May 2021 with QVC and repeatedly sold out, it became the channels faster ever selling lip product, with one ESHO product sold every 30 seconds. The brand then moved onto online beauty retailer feelunique, continuing to sell out. In its first year ESHO was valued in excess of £3 million.
Dr Esho MD, the founder of ESHO says, “We launched ESHO in 2021 with minimal marketing spend and the success we’ve achieved to date is a testament to the efficiency of the product range. In 2022, we’ve been so excited to see some incredibly exciting online launches and this bricks and mortar launch means a lot to me as a founder- to see the range in stores in person is a grounding moment and I’m extremely proud of the team who helped create these products. I am very much looking forward to spending time in Liverpool at the tweakments space in the store, and seeing the products rolled out for the first time.”
Head of beauty at FLANNELS, Sophie Blackledge says that the retailer is ecstatic to be joining forces with Dr Tijion Esho. “Renowned for his non-surgical, injection-free treatment, he has truly become a household name in his own right- the master of plumped lips. The pairing between FLANNELS Beauty and Dr Esho is only the beginning of us bringing an added dose of heat regionally, and a huge win for our Liverpool flagship.”