Experts share their revenue strategies for clinics during the Christmas rush.
As the aesthetics industry prepares for its busiest time of year, experts have shared valuable strategies to help clinics capitalise on the seasonal rush while avoiding common errors that could impact revenue and client satisfaction.
The festive season is a prime profit opportunity for clinics, with increased demand as patients look to refresh their appearance for holiday events. However, businesses and self-employed workers in the sector have a lot to lose in terms of revenue and clients if they make a critical error during this busy time.
To help, the experts at money.co.uk business bank accounts have revealed some of the most common mistakes made in this period and offered tips on how to avoid them:
1. Not completing adequate consultations
When business is busy, it can be tempting to skip consultations to get on with the money-making appointments. However, this can end up costing you more if a customer is unhappy with their service or result.
Always ensure you keep up the good practice of in-depth consultations, even in busy periods. This will ensure you know exactly what the customer wants and avoid having to redo the service or deal with a potentially damaging negative review.
2. Rushing appointments
Likewise, the busy period can also mean businesses are under pressure to squeeze an impossible amount of clients into their appointment slots, forcing workers to rush through appointments.
This can lead to poor results, unhappy customers, and lost business. A well-structured and strictly followed booking process is a powerful tool for a business owner. It allows you to manage your workload effectively, ensuring you can dedicate enough time to each client to achieve the best results and revenue-boosting customer retention.
3. Stock shortages
Increased demand means more stock than normal is required during the festive months. It’s vital to plan and budget ahead of time to order a sufficient amount of stock and avoid missing out on appointments and revenue.
Use your business bank account to monitor your finances and set aside money for a large stock order. You can also review your expenses and profits from the previous year to help gauge how much you need to budget and order.
Expert Insights:
Kyle Eaton, business bank accounts expert at money.co.uk, advises:
“Navigating peak seasons can be challenging, but proactive planning is the key to success. Accurate budgeting and financial management enable clinics to meet the additional expenses of busy periods, such as increased stock and staffing costs. Regularly reviewing business finances, including cash reserves and expenditures, ensures you are prepared for heightened demand.”
He adds, “By planning ahead and learning from any mistakes, clinics can turn challenges into opportunities for growth, setting a strong foundation for future success.”
Key takeaways for clinics:
- Maintain high standards of consultation and patient care, even under pressure.
- Use a structured appointment system to prevent overbooking and ensure quality outcomes.
- Monitor and manage finances to anticipate and meet increased stock and operational needs.
By adopting these strategies, aesthetic clinics can not only maximise their festive season revenue but also strengthen patient relationships and set the stage for sustained success.
As the aesthetics industry prepares for its busiest time of year, experts have shared valuable strategies to help clinics capitalise on the seasonal rush while avoiding common errors that could impact revenue and client satisfaction.
The festive season is a prime profit opportunity for clinics, with increased demand as patients look to refresh their appearance for holiday events. However, businesses and self-employed workers in the sector have a lot to lose in terms of revenue and clients if they make a critical error during this busy time.
To help, the experts at money.co.uk business bank accounts have revealed some of the most common mistakes made in this period and offered tips on how to avoid them:
1. Not completing adequate consultations
When business is busy, it can be tempting to skip consultations to get on with the money-making appointments. However, this can end up costing you more if a customer is unhappy with their service or result.
Always ensure you keep up the good practice of in-depth consultations, even in busy periods. This will ensure you know exactly what the customer wants and avoid having to redo the service or deal with a potentially damaging negative review.
2. Rushing appointments
Likewise, the busy period can also mean businesses are under pressure to squeeze an impossible amount of clients into their appointment slots, forcing workers to rush through appointments.
This can lead to poor results, unhappy customers, and lost business. A well-structured and strictly followed booking process is a powerful tool for a business owner. It allows you to manage your workload effectively, ensuring you can dedicate enough time to each client to achieve the best results and revenue-boosting customer retention.
3. Stock shortages
Increased demand means more stock than normal is required during the festive months. It’s vital to plan and budget ahead of time to order a sufficient amount of stock and avoid missing out on appointments and revenue.
Use your business bank account to monitor your finances and set aside money for a large stock order. You can also review your expenses and profits from the previous year to help gauge how much you need to budget and order.
Expert Insights:
Kyle Eaton, business bank accounts expert at money.co.uk, advises:
“Navigating peak seasons can be challenging, but proactive planning is the key to success. Accurate budgeting and financial management enable clinics to meet the additional expenses of busy periods, such as increased stock and staffing costs. Regularly reviewing business finances, including cash reserves and expenditures, ensures you are prepared for heightened demand.”
He adds, “By planning ahead and learning from any mistakes, clinics can turn challenges into opportunities for growth, setting a strong foundation for future success.”
Key takeaways for clinics:
- Maintain high standards of consultation and patient care, even under pressure.
- Use a structured appointment system to prevent overbooking and ensure quality outcomes.
- Monitor and manage finances to anticipate and meet increased stock and operational needs.
By adopting these strategies, aesthetic clinics can not only maximise their festive season revenue but also strengthen patient relationships and set the stage for sustained success.
