Spring clean your business

April has arrived, making it the perfect time to spring clean your business. Mike Waldon, general manager at Salon Manager, shared how business owners can clean up and prepare for the busy spring and summer months to ensure their clinic is set up for success.

1. Clean up your retail stock
   
   The weather is getting warmer, and patients are looking for different products than they were looking for in the winter months. Before spring, you should take some time to get ‘out with the old and in with the new’ and think about what products your patients would like to see for spring/summer when they are looking to get summer ready. Counting stock levels to see what products you still have in the salon can be incredibly time consuming, however, with the help of salon software stock management features, you can optimise stock levels, real-time visibility, streamlined purchasing and you can save on costs.
2. Rethink your marketing strategy
   
   Spring is the perfect time to freshen up your marketing strategy and to be more thorough when it comes to communicating with your patients via digital platforms including social media and newsletters. Creating newsletter content can be time consuming, however, with salon software systems like Salon Manager, you can easily create your own clinic newsletters in minutes with the help of advanced marketing features and gain high engagement, high open rates, and immediate delivery that’s easy to track. This is great if you have any campaigns/offers on where you would like to see how they perform.
   
   
3. Employee management
   
   To ensure your business runs successfully throughout spring/summer, ensuring your team are motivated, passionate, and hard-working is key. It’s important to hold regular team and individual meetings with team members to ensure they are happy at work and to be aware of their career goals and have plans in place to help them achieve these – this will in turn lead to a high morale and productivity from team members. Alongside this, having Performance Management Systems is beneficial to keep on track with team member performance and to monitor commissions and manage schedules effectively.
   
   
4. Improve your patient experience
   
   Your website and social media act as a window into your clinic, and these should look professional, but also be attractive and engaging. Not only should you take some time to ensure your social media platforms and website look their best to encourage new patients through spring, but you should also make sure that they contain all the information new patients would be looking for should they stumble on your page. An online booking link can help take time away from the front of house and provide your patients with an easy way to book consultations in just a couple of clicks.

For further information on Salon Manager, and how it can help your clinic, click here.