New research has revealed that Labiaplasty is the procedure with the fastest rise in popularity.
7.7 million people in the UK have had aesthetic treatments in the last 12 months, equivalent to 11% of the population1. But what is the UK's fastest-growing cosmetic procedure?
New research has revealed that Labiaplasty is the procedure with the fastest rise in popularity.
The study, put together by the cosmetic experts at the Harley Street Skin Clinic, analysed internal data and Google search data to reveal the cosmetic surgeries that the UK is the most interested in.
You can read the full research here: https://www.harleystreetskinclinic.com/data/uks-favourite-procedures/
The cosmetic procedures rising in popularity the most
Annual searches
Rank
Treatment
Sep 2022 - Aug 2023
Sep 2023 - Aug 2024
Increase (%)
1
Labiaplasty
103,000
173,200
68.16%
2
Necktite
780
1,280
64.10%
3
Abdominoplasty
36,300
54,000
48.76%
4
Blepharoplasty
222,000
323,900
45.90%
5
Brachioplasty
10,240
14,300
39.65%
6
Microneedling
506,700
667,000
31.64%
7
Bodytite
6,910
8,900
28.80%
8
Earlobe surgery
2,830
3,630
28.27%
9
Butt lift
10,180
12,500
22.79%
10
Recell
1,150
1,410
22.61%
1. Labiaplasty
Search increase between 2022 and 2024: 68%
The labiaplasty procedure is rising in demand in the UK, as searches have rocketed by 68% since September 2022.
Labiaplasty is a surgical procedure that alters the size or shape of the labia, which are the folds of skin in the vulva. It can be done for a number of reasons, including pain or discomfort caused by excessive tissue, cosmetic reasons, or gender-affirming surgery. It can be performed using a local or general anaesthetic, and the procedure usually takes one to two hours.
According to a national audit by the British Association of Aesthetic Plastic Surgeons, 31,057 cosmetic procedures took place in 2022, up 102% from the previous year. Labiaplasty was among the most popular procedures, with 907 performed.
Sophie Cooper, Managing Director at Harley Street Skin Clinic comments:
“The data we have found reflects what we have seen in the clinic, that demand for labiaplasties is rising quickly in the UK. We see various clients come to us interested in the procedure from those simply feeling insecure or unhappy about the appearance of their genitals to others who wish to improve comfort.
“It’s hard to pinpoint a definitive reason why the procedure is surging in popularity right now, but of course much discussion points to the influence of pornography, social media and celebrities who have undergone the procedure.
“For some, they do undergo the procedure for aesthetic reasons, simply because they want to ‘improve’ the appearance of their genitals. This is something we see predominantly with Only Fans creators, many of whom see the procedure as an investment for their careers.
“However, the emphasis that the procedure is only for appearances is something which does create a taboo for the procedure. For many people, the procedure can be something that helps to boost self-confidence, improve mental health or, for many, improve physical comfort.
"It can’t be denied that labiaplasty as a surgery is now becoming more mainstream, but as more people look to undergo the procedure we’d encourage them to strongly consider the reasons behind their interest in labiaplasty.
“There is of course much discourse around the pressures people face to look perfect and we’d recommend that any patient ensures they are happy with the decision and that the procedure is done only in the circumstances where it will improve mental or physical health, and have a positive ongoing effect on their lives.”
2. Necktite
Search increase between 2022 and 2024: 64%
Searches for Necktite rose by 64% since 2022, going from 780 over a year to 1,280.
Necktite is a non-surgical treatment using radiofrequency to remove fat and tighten the skin in the neck and jaw area.
3. Abdominoplasty
Search increase between 2022 and 2024: 49%
Abdominoplasty, also known as a tummy tuck, was searched over 54,000 times in the UK over the last twelve months, an increase of 49% from the previous year.
The procedure removes excess fat and skin from the abdomen to tighten the abdominal muscles and make the abdomen firmer. It can treat loose skin that can’t be removed through exercise, such as after pregnancy or significant weight loss. It can also help to treat stretch marks. Tummy tucks are usually only recommended for people with a healthy body mass index (BMI).
7.7 million people in the UK have had aesthetic treatments in the last 12 months, equivalent to 11% of the population1. But what is the UK's fastest-growing cosmetic procedure?
New research has revealed that Labiaplasty is the procedure with the fastest rise in popularity.
The study, put together by the cosmetic experts at the Harley Street Skin Clinic, analysed internal data and Google search data to reveal the cosmetic surgeries that the UK is the most interested in.
You can read the full research here: https://www.
harleystreetskinclinic.com/ data/uks-favourite-procedures/ The cosmetic procedures rising in popularity the most
1. Labiaplasty
Search increase between 2022 and 2024: 68%The labiaplasty procedure is rising in demand in the UK, as searches have rocketed by 68% since September 2022.
Labiaplasty is a surgical procedure that alters the size or shape of the labia, which are the folds of skin in the vulva. It can be done for a number of reasons, including pain or discomfort caused by excessive tissue, cosmetic reasons, or gender-affirming surgery. It can be performed using a local or general anaesthetic, and the procedure usually takes one to two hours.
According to a national audit by the British Association of Aesthetic Plastic Surgeons, 31,057 cosmetic procedures took place in 2022, up 102% from the previous year. Labiaplasty was among the most popular procedures, with 907 performed.
Sophie Cooper, Managing Director at Harley Street Skin Clinic comments:
“The data we have found reflects what we have seen in the clinic, that demand for labiaplasties is rising quickly in the UK. We see various clients come to us interested in the procedure from those simply feeling insecure or unhappy about the appearance of their genitals to others who wish to improve comfort.
“It’s hard to pinpoint a definitive reason why the procedure is surging in popularity right now, but of course much discussion points to the influence of pornography, social media and celebrities who have undergone the procedure.
“For some, they do undergo the procedure for aesthetic reasons, simply because they want to ‘improve’ the appearance of their genitals. This is something we see predominantly with Only Fans creators, many of whom see the procedure as an investment for their careers.
“However, the emphasis that the procedure is only for appearances is something which does create a taboo for the procedure. For many people, the procedure can be something that helps to boost self-confidence, improve mental health or, for many, improve physical comfort.
"It can’t be denied that labiaplasty as a surgery is now becoming more mainstream, but as more people look to undergo the procedure we’d encourage them to strongly consider the reasons behind their interest in labiaplasty.
“There is of course much discourse around the pressures people face to look perfect and we’d recommend that any patient ensures they are happy with the decision and that the procedure is done only in the circumstances where it will improve mental or physical health, and have a positive ongoing effect on their lives.”
2. Necktite
Search increase between 2022 and 2024: 64%Searches for Necktite rose by 64% since 2022, going from 780 over a year to 1,280.
Necktite is a non-surgical treatment using radiofrequency to remove fat and tighten the skin in the neck and jaw area.
3. Abdominoplasty
Search increase between 2022 and 2024: 49%
Abdominoplasty, also known as a tummy tuck, was searched over 54,000 times in the UK over the last twelve months, an increase of 49% from the previous year.
The procedure removes excess fat and skin from the abdomen to tighten the abdominal muscles and make the abdomen firmer. It can treat loose skin that can’t be removed through exercise, such as after pregnancy or significant weight loss. It can also help to treat stretch marks. Tummy tucks are usually only recommended for people with a healthy body mass index (BMI).
