A closer look at how Gen Z associates beauty with minimalism and personalised treatments.
The findings from a recent survey conducted by Norstat on behalf of Teoxane, reveal that Gen Z equates looking beautiful with being clean, well-kept, and well-groomed, with many participants mentioning naturally full lips and hydrated, glowing skin as important factors of beauty. This generation prefers a more natural, low-maintenance routine, focusing on clear skin as the ideal base for make-up or a fresh-faced look, as popularised by influencers such as Hailey Bieber, and her ‘glass skin’ aesthetic.
When it comes to beauty services, Gen Z likes to prioritise aesthetic procedures like armpit botulinum toxin and consultations with skin coaches as well as regular manicures and facials for special occasions, monthly hairdresser appointments and lash and brow tints. The research shows that younger individuals in their early 20s are investing more in treatments than products, while those in their late 20s shift their focus to products alongside treatments.
Interestingly, the study highlights a growing preference among Gen Z for dermal filler treatments. These procedures are cost-effective and confidence-boosting, as well as offering a personalised touch that goes beyond what one can achieve at home. The customisable nature of these fillers makes it a popular treatment for this generation who prioritise individuality and bespoke solutions.
The study shows that extensive research on dermal filler treatments is performed by Gen Z, even before the stage of directly speaking to clinics. They first use Google to research pricing and reviews, followed by using social media, specifically TikTok and Instagram, for inspiration, recommendations and broader research.
The findings from a recent survey conducted by Norstat on behalf of Teoxane, reveal that Gen Z equates looking beautiful with being clean, well-kept, and well-groomed, with many participants mentioning naturally full lips and hydrated, glowing skin as important factors of beauty. This generation prefers a more natural, low-maintenance routine, focusing on clear skin as the ideal base for make-up or a fresh-faced look, as popularised by influencers such as Hailey Bieber, and her ‘glass skin’ aesthetic.
When it comes to beauty services, Gen Z likes to prioritise aesthetic procedures like armpit botulinum toxin and consultations with skin coaches as well as regular manicures and facials for special occasions, monthly hairdresser appointments and lash and brow tints. The research shows that younger individuals in their early 20s are investing more in treatments than products, while those in their late 20s shift their focus to products alongside treatments.
Interestingly, the study highlights a growing preference among Gen Z for dermal filler treatments. These procedures are cost-effective and confidence-boosting, as well as offering a personalised touch that goes beyond what one can achieve at home. The customisable nature of these fillers makes it a popular treatment for this generation who prioritise individuality and bespoke solutions.
The study shows that extensive research on dermal filler treatments is performed by Gen Z, even before the stage of directly speaking to clinics. They first use Google to research pricing and reviews, followed by using social media, specifically TikTok and Instagram, for inspiration, recommendations and broader research.
